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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

Web Push Notifications are supported by all modern desktop browsers and Android mobile devices. With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation.

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David’s Bridal Teams With Popwallet For Marketing Via Mobile Wallets

PYMNTS

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. This is another step in providing exactly what she wants.

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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale. Before the pandemic, automation was primarily valuable for its ability to drive conversions for elective procedures and interest in service-line content.

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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. According to the company, it is partnering with Punchh because mobile engagement is becoming crucial for companies to enhance the customer experience via personalized features.

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Smaller banks and credit unions can bring unique value to the mobile ‘arms race.’ marketplace have made significant investments in their mobile applications centered around improving the client experience. Mobile app store ratings have gone from an average of 4.2 Integrate feedback with app stores reviews.

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Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

Classy assists 501c3 or other nonprofit organizations with running charity crowdfunding, increasing awareness, fundraising events as well as online and mobile campaigns, TechCrunch reported. The platform works with more than 2,500 organizations and is integrated with enterprise app Salesforce. We have always been very campaign focused.

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