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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

Web Push Notifications are supported by all modern desktop browsers and Android mobile devices. With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation.

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David’s Bridal Teams With Popwallet For Marketing Via Mobile Wallets

PYMNTS

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. This is another step in providing exactly what she wants.

Mobile 169
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How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, and make more informed decisions. Personalized Customer Interactions AI-powered systems enable regional insurance carriers to deliver personalized customer experiences.

Regional 221
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Cisco Financial Services welcomes imimobile

Cisco

Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customer experiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us. What’s filling in the gap?

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Revel Systems And Punchh Team Up To Enhance iPad POS

PYMNTS

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. According to the company, it is partnering with Punchh because mobile engagement is becoming crucial for companies to enhance the customer experience via personalized features.

System 100
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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Marketing pain points: Bad data, consistent customer experience, and tracking campaign results. We asked: “Please indicate your Marketing department’s major initiatives in the next 6-12 months.”. Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations.

Trends 72
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

More than 1,700 industry execs descending on the Vegas Cosmopolitan getting mobile alerts like “Open Bar in the Exhibit Hall.” It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. What could possibly go wrong? As it turns out, a LOT can go right.

Branding 127