article thumbnail

Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

Smaller banks and credit unions can bring unique value to the mobile ‘arms race.’ marketplace have made significant investments in their mobile applications centered around improving the client experience. Mobile app store ratings have gone from an average of 4.2

Strategy 156
article thumbnail

Cisco Financial Services welcomes imimobile

Cisco

Research from Hubtype and The Financial Brand in December 2020 highlighted the 15-40% decline in branch traffic, while the increase in mobile banking activity rose from 20% to 80%. Self-service opportunities include: Rich mobile messaging channels. You already have a CRM, a Marketing Automation platform, or Call Center software.

article thumbnail

Q2 Acquires Gro Solutions: So What?

Gonzobanker

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. Gro brings a solid digital account opening platform, something Q2 was pursuing internally. So How Does Gro Fit In? .

Fraud 106