article thumbnail

[Podcast] What If? So What? Episode 3: What if You Could Do 5 Years of Digital Marketing in 6 Months

Perficient

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.

article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

Anthony Englund, director of digital strategy at MSPC, the content marketing agency in St. Paid social represents one component of a digital marketing strategy. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds.

article thumbnail

ABA Uncon: It’s All About Marketing

Social Assurance

What stood out to me as we plan for year-end and are developing marketing budgets and plans for 2021, was that banks need to address human capital in two ways: culture and employee engagement, and investments in human capital to “upskill or reskill,” – a great concept shared by Shelly Loftin, SVP Retail, Payments, and Lending.”