Perficient

OCTOBER 20, 2020

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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Marketing Analytics Analysis Marketing Automation 294

Perficient

JULY 21, 2023

Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth.

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Perficient

MARCH 3, 2021

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. data extensions. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation.

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Marketing Data Groups Maine 322

South State Correspondent

MAY 9, 2024

As the risk of a recession gets pushed out by the market, so does the risk of credit. This data is critical for pricing, capital allocation, and marketing. Looking at cell phone data, traffic has increased over the last year but within the single digits at most properties, which is not enough to impact lease renewals.

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Data Trends North Dakota Capital 195

PYMNTS

FEBRUARY 3, 2020

tech firms’ dominance across online platforms, and the collection and use of data. The European Union is examining the creation of a single data market that would reportedly challenge tech firms such as Google and Facebook, as Reuters reported. In Europe, another regulatory salvo may be aimed at U.S.

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Data Marketing Rhode Island Google 130

Perficient

DECEMBER 16, 2020

Due to historically complex product data, it can be an overwhelming task for any manufacturer to understand how to evolve their B2B sales to an online format. Let’s start with understanding product data and the journey it takes in the product lifecycle. . What is Data? Importance of PIM .

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South State Correspondent

SEPTEMBER 7, 2022

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

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Marketing Data Groups Analysis 195

South State Correspondent

AUGUST 1, 2022

When it comes to future success in data management in banking, the same rules apply. Your strength is your data, and your success comes from defending your data and applying your data at various angles – to credit, fraud, marketing, and understanding both your employees and customers. Data Is Expensive.

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Data Tools Management Analytics 195

PYMNTS

OCTOBER 8, 2018

So, when it comes to accessing their accounts to shop online, the way they are authenticating needs to be a footnote at best. That said, when it comes to shopping online, consumers still want to authenticate in familiar ways. Thirty-seven percent cited data security as the reason they were satisfied with how they authenticated.

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Data Security Online Fraud 184

PYMNTS

JANUARY 24, 2020

The site will be a dynamic platform for data science partnerships committed to improve the field’s social impact. The philanthropy organizations also revealed today a $10 million “impact challenge” to crowdsource data science initiatives and solutions for organizations in the non-profit, civic, and government space.

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Data Online Training Analytics 199

PYMNTS

APRIL 7, 2020

It’s easy to play Monday morning quarterback for the growth of online grocery. When consumers need essential items but get scared by a high-touch environment, it’s only natural for online numbers to spike. The prevailing data and wisdom at this point is that, yes, online grocery has spiked due to COVID-19.

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Online Marketing Comparison Capital 130

PYMNTS

JANUARY 6, 2021

Soon, you might be able to bet on it…literally, online and through mobile means. (OK, According to reports, Cuomo is set to unveil the proposal to legalize online gambling (he also seeks to legalize marijuana) in his state of the state address that is scheduled for next week. Bet on New York emerging a bit more flush from the pandemic.

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Online New York United States Mobile 269

Perficient

JULY 31, 2020

One of the things that the COVID-19 pandemic has taught us is the value of data. If you’re like me, you’ll open your trusted data source and check what the COVID-19 count is across different parts of the world. Our world in Data (.gov). The Value of Data Through COVID-19. Let me explain!

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Data Analytics Strategy social media 354

South State Correspondent

MAY 31, 2023

In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability. The operative question is: given online and mobile banking, what is the new role of the branch?

Data 195

Data Branch Strategies Strategy Mobile 195

South State Correspondent

JUNE 8, 2022

This article looks at five ways to use customer lifetime value data to make an immediate difference in bank performance. While getting a good data set is different for different industries, for banking, the minimum requirement is to pull transaction data for about 5,000 customers over the course of at least two years.

Data 195

Data Marketing Strategy Examples 195

PYMNTS

FEBRUARY 5, 2020

Looks like the digital advertising and marketing sectors are in for a reckoning. How that will affect merchants’ online promotional activity hangs in the balance. Then, there are the huge data breaches that just keep happening, increasingly to companies with high levels of consumer trust. Together in a Privacy Sandbox.

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Google Data Regulation social media 288

PYMNTS

AUGUST 20, 2020

online customers have been targeted by COVID-19-related fraud, with phishing scams emerging as the top way these bad actors are attempting to gain access to their victims’ personal data. One March report noted consumers were spending between 10 percent and 30 percent more online than they did prior to the pandemic. In the U.K.,

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Data Fraud Regulation Online 289

Abrigo

MARCH 3, 2022

CFIs are poised to regain the small business lending market Community Financial Institutions can leverage technology to improve customer experience and regain the small business lending market. The data also shows the emergence and success of online lenders, accounting for 20% of business loan applications.

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Lending Community Marketing Community Bank 195

Perficient

AUGUST 28, 2020

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

Marketing Automation 520

Marketing Automation Marketing Customer Experience Tools 520

PYMNTS

SEPTEMBER 23, 2020

But George Connors , senior vice president of gaming and sports solutions at Fiserv , told PYMNTS in a recent conversation that other things have remained the same — like online gaming. market as regulatory restrictions were lifted from online gambling in recent years. The user experience has to be good,” he said. “If

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Online Security Cards User Experience 221

PYMNTS

DECEMBER 16, 2020

The digitization of payroll data has the potential to optimize existing workflows and promote the development of new ones, with the Paycheck Protection Program (PPP) just one example of the value of such data. Nor, he told PYMNTS, will SMB lending be the only use case that emerges from unlocking payroll data.

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Data Lending Innovation Fintech 291

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

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Marketing Study Video Phoenix 309

PYMNTS

AUGUST 27, 2020

Tens of thousands of stolen Fortnite accounts are being sold on the black market in a $1 billion a year trade, according to Bloomberg. It found that criminals are using automated tools to mass-check for Fortnite accounts from hordes of stolen identities from recent data breaches. Regular ones go for $200 to $250.

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Marketing Apple Video Fraud 289

PYMNTS

DECEMBER 28, 2020

But even still, as Mastercard got out first with its spending data, that widely reported 3 percent uptick is a bit below what could have been lofty expectations. Three percent is a healthy number, as Sadove said, but it is more of a testament to the retail industry’s marketing than it is an indication of consumer spending health.

Data 260

Data Retail Online Report 260

PYMNTS

AUGUST 7, 2020

Millions of consumers around the globe are turning to online games during the COVID-19 pandemic, and cybercriminals are springing into action with schemes to target them. Recent data shows that thwarted attempts to get one security solution’s users to visit malicious, video game-themed websites rose 54 percent from January to April.

Online 222

Online System Fraud Video 222

PYMNTS

SEPTEMBER 14, 2020

And in retail, online grocery platform Weee! All this, Today in Data. Data: $347B: Approximate amount consumers spent at eCommerce retailers within the first six months of 2020. Data: $347B: Approximate amount consumers spent at eCommerce retailers within the first six months of 2020. s nine major markets.

Online 159

Online Payments Study Retail 159

PYMNTS

DECEMBER 1, 2020

Amazon’s grip on the online shopping industry appears to be tightening. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 That dropped to 44.4 It even dropped from Q2 2019 (46.6

Marketing 181

Marketing Data Survey Comparison 181

PYMNTS

NOVEMBER 22, 2019

It’s been said cybercriminals look for the path of least resistance when they target businesses or online marketplaces to steal data or money. And, increasingly, online gaming platforms — attractive to the bad guys due to their scale and relative anonymity — are in the crosshairs.

Online 176

Online Video Fraud Analytics 176

PYMNTS

SEPTEMBER 3, 2020

Yet when market volatility reached an all-time high in the midst of the global pandemic, the process of calling up sales representatives to inquire about product availability became not just inefficient, but unsustainable. That will be the main feature, to cut down the costs and timeline of go-to-market," he said. Out-Of-The-Box.

Online 218

Online User Experience Marketing Maine 218

PYMNTS

AUGUST 5, 2020

While video streaming services remain popular, research indicates more consumers are also turning to online gaming and gambling platforms. The Tracker also examines how both fraudsters and online gaming platforms are employing new emerging technologies to muscle bad actors out of these services. Skillz Takes Offline Bowling Online.

Online 278

Online Report Fraud Mobile 278

PYMNTS

DECEMBER 15, 2020

15) extensive potential new regulations for digital services that would cover online marketplaces, social media and other platforms, offering first drafts for the Digital Markets Act (DMA) and the Digital Services Act (DSA) to the public. The European Commission released on Tuesday (Dec.

Marketing 210

Marketing social media Online Google 210

PYMNTS

FEBRUARY 19, 2019

Digital disbursements are appearing in unexpected markets , such as sports betting platforms and boatsharing sites. All this, Today In Data. Data: 700 million: The number of active annual Alipay users exceeded this figure in 2018. million: The number of U.S. 22 percent: The increase in the share of U.K.

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Data Marketing Taxes Video 109

PYMNTS

SEPTEMBER 26, 2019

announced that it has launched an eCommerce marketplace where merchants compensate consumers for their time and data. In addition, merchants can adopt permission-based marketing methods and dialogue directly with consumers, which will lead to a boost in return on investment (ROI). Permission.io

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Data Online cryptocurrency Survey 108

PYMNTS

OCTOBER 3, 2020

And every once in a while, a brand does social media so “next-level” that seemingly the entire online world notices. Customer service should be fit for a king," Burger King exclaimed in a video about the guerilla-marketing campaign. friendly reminder in times of uncertainty and misinformation: anecdotes are not data.

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social media Marketing Branding Video 304

PYMNTS

MARCH 2, 2020

That’s OK, it’s what the weekly Data Dive is here for — to make sure nothing fall through the cracks information-wise. The news broke this week that Walmart is looking to bring its own version of Amazon Prime to the market — likely to compete more efficiently head-to-head with the global eCommerce giant. Let’s dive in….

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Marketing Data US Leadership 141

PYMNTS

JULY 24, 2018

It’s easy to imagine the appeal: Transferring loyalty program data from one grocer to another, moving image data from a social media site to an online photo-printing service, retaining access to music playlists after leaving a website with weak privacy protections or other flaws. Data Control. DTP Development.

Online 101

Online Data Industry social media 101

PYMNTS

NOVEMBER 6, 2020

The escalating COVID-19 pandemic and the ensuing second lockdown in Europe have prompted lawmakers to press for eCommerce platforms and other media to share data, according to a TechCrunch report on Friday (Nov. He added that he wants platforms “to join forces and engage in a peer-to-peer exchange.” . “We

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Data Marketing Online Technology 215