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Will Customer Experience Ever Rule the World?

Perficient

I talk with a lot of companies who want to up their game in delivering a better customer experience. ” There’s no doubt that many efforts to improve customer experiences is very difficult and is a lot of effort. But isn’t the value of achieving the desired experience worth it? Source: KPMG.

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7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Good Customer Service, Does it Create Good Customer Experiences?

Perficient

This transition is never the easiest for either party, but businesses must adapt and step up their game when accommodating and providing a seamless shopping experience for their customers. Here are tips discussed to ensure customers receive the best shopping experience in conjunction with an unexpected, digital switch.

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The future of banking: Overhauling customer experience strategies

ATM Marketplace

What is the key to banking success in the current market? The answer is to overhaul customer experience strategies to meet consumers where they are.

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Embedded Insurance Meets Customers Where They Are

Perficient

Embedded Insurance Similar to how we defined embedded finance in the first blog in our series as “ the placing of a financial product in a nonfinancial customer experience, journey, or platform,” we define Embedded Insurance as any insurance that can be purchased within the commercial transaction or platform of another product or service.

Meeting 275
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Perficient

According to the authors, products and brands that incorporate multiple elements into their offers are more effective in meeting expectations. They enjoy greater customer loyalty and faster revenue growth compared to brands that deliver on only one or two. One approach is to simply communicate to customers in advance what to expect.

Meeting 348