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7 Takeaways: “How GM Financial Elevates the Customer Experience With Journey Science”

Perficient

Perficient’s Kevin Colletti recently joined forces with Srini Alagarsamy and Patrick Daly from GM Financial, as well as Adobe’s Chris Young to present the webinar, “How GM Financial Elevates the Customer Experience with Journey Science.” 76% of customers get frustrated when their service experiences are not personalized.

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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Perficient Named a Major Player in Two Global IDC MarketScape Reports

Perficient

In today’s competitive landscape, prioritizing customer experience is essential for success, making it crucial for organizations to choose the right professional services partner to help them deliver exceptional experiences that meet customer expectations. What Does This Inclusion Mean for Perficient?

Report 251
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Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
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Good Digital UX Is Now Table Stakes for Small Business Banking Success

The Financial Brand

Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market. The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand.

UX 35
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AdoreMe: Giving Lingerie A High Tech Touch

PYMNTS

Lucaciu is the chief technology officer of Adore Me , an eCommerce and brick-and-mortar retailer that has adjusted to disruptive changes in its market, including the bankruptcy of the parent company of Victoria’s Secret. Using Angular improves the user experience – and for Lucaciu, UX is key to AdoreMe’s success.

UX 210
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Transforming Financial Institutions With Agile

Perficient

In this blog, I define Agile, explain the key components of an Agile approach, and provide an example of a financial services firm leveraging an Agile methodology to create new products that contribute to elevated customer experiences. Preferred technologies (UI/UX technologies, backend technologies like Java,Net, ETL Informatica, etc.)

Meeting 294