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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Digital commerce means looking at your business holistically to determine what you should change and address to benefit your customers. For B2B organizations, this means rethinking the way you buy, sell, market, and service your products and examining your go-to-market channels. Do you really know and understand your customers?

Resources 340
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Banks Say FinTech Innovation, Not Regulation, Is Now Their Fiercest Market Pressure

PYMNTS

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The Cybersecurity.

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A new digital bank needs a new customer service experience

Insights on Business

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. These younger customers have big expectations for experience: “The customer of the future is all digital, hyper connected. Financial management.

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The new competitiveness in corporate payments

Accenture

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Customer experience mastery is core to their business models. The threat is real.

Payments 150
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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations. On a 10-point scale, only 37 percent of retailers ranked their existing mobile experience as nine or above.

Retail 100