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Paid social media’s place in your marketing strategy

Independent Banker

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. DIY vs. partnering. Englund agrees. “If

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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumers and Banks Both Like Online Auto Loans. Consumers are apparently so glad to dump the back-office haggle between dealer and bank that roughly one-third of car buyers are now doing the loan process online, J.D.

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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

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Inside Marketing: Navigating The Changing Credit Union Landscape In 2022

William Mills

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Transition from Brand Site to Dealer Site. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along. Because many customers start at the brand site, a chatbot can gather important information that a dealer needs to make the sale and pass it along.

Strategy 409
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The Importance of PIM for your B2B Marketplace Strategy

Perficient

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come.

Strategy 508
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Digital Couponing Rises With The Digital Shift

PYMNTS

Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.

Branding 239