Brands Court 26-Year-Old Consumers With Classes, Online Tutorials
PYMNTS
OCTOBER 10, 2017
Forget older shoppers – when it comes to the target audience retailers have set their sights on, it’s the 26-year-old millennials. But it’s not just Scotts that is courting the age group by holding classes and online tutorials to teach them skills like mowing the lawn, using a tape measure, mopping the floor and even hammering a nail.
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