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Virtual Reality Gains Traction In Retail

PYMNTS

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. and Europe by 2022. Amazon VR Push.

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Google, DTC Retailers Form Advocacy Group

PYMNTS

A new advocacy group dedicated to direct-to-consumer retail was announced this week with representation from Google and several major retailers including QVC, Brooks Brothers and Lane Bryant. It foresees a short-term evolution of retailing to an all-DTC world.

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Paid social media’s place in your marketing strategy

Independent Banker

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. DIY vs. partnering. Englund agrees. “If

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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumers and Banks Both Like Online Auto Loans. Consumers are apparently so glad to dump the back-office haggle between dealer and bank that roughly one-third of car buyers are now doing the loan process online, J.D.

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Digital Couponing Rises With The Digital Shift

PYMNTS

“Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. Now is not the time for CPGs and food retailers to back away from promotional activity.

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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

“Once they’re inside your store, they expect the experience to be a seamless one: More than 40 percent of smartphone shoppers want retailers to automatically surface relevant information, such as the location of the item in the store, a special deal or related products,” Google said in an Inside AdWords blog post.

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