Remove Branding Remove Company Remove Marketing Strategies Remove User Experience
article thumbnail

Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
article thumbnail

Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Business-to-business (B2B) IT firm Xenon arc is launching an enhanced eCommerce platform for small and medium-sized businesses (SMBs) to improve their user experience when tapping services for the materials industry, the firm announced on Tuesday (Feb. Xenon arc’s client list includes known brands in the materials industry.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Virtual Reality: 5G Retailers’ Secret Sauce?

PYMNTS

The deal calls for the companies to develop what the report called “5G-based business models that can be applied to Shinsegae’s department stores and discount store chain E-Mart as well as various shopping malls.”. Last year saw a boom in brands using VR in this way, including U.K. Stayed tuned.

Retail 177
article thumbnail

MX Recruits Former Intel & Fiserv CMO, Don MacDonald

Fintech Labs Insights

PFM and banking software company MX recruited its first CMO today. MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. Last September, the company drafted Pete Kight to its board of directors.

article thumbnail

Facebook vs. Your Website

Social Assurance

I do not want to diminish the power that social media places in our marketing strategy, nor undervalue the real challenges we face as a society with social media. Still, any social media strategy has got to start with a good content strategy. The content you create is intended to do something. Don’t set it and forget it.

article thumbnail

FinovateSpring 2016 Live Blog – Day 2

William Mills

11:37 am William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss major trends presented at this year’s Finovate and highlight key companies such as Malauzai Software, PayActiv and many more! Customers can store all of their online profiles in one secure location to improve user experience.

Video 40
article thumbnail

FinovateFall 2017 Live Blog – Day 2

William Mills

Good use of humor, their fictional company on the demo is PIED PIPER, the fake company from the FANTASTIC HBO show, “Silicon Valley,” which is one of my favorite shows. Cool name and branding. VERY Cool mobile, user experience. I’ve known this company a LONG time and decades ago we worked with Jim and John.

Samsung 69