PYMNTS

MAY 10, 2017

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Likewise, the company used social as a means to find new brands and products to feature. Small Business Council.

social media 101

social media Branding Case Study Community 101

Abrigo

NOVEMBER 15, 2014

Much like the internet was once considered a fad, the same was said not so long ago about social media. The social network truly connects people. Clearly, those in the “social media is a fad” camp were mistaken. Clearly, those in the “social media is a fad” camp were mistaken.

social media 170

social media Community United States America 170

PYMNTS

SEPTEMBER 9, 2020

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220

Branding Online Retail social media 220

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

Branding 221

Branding social media Video Strategy 221

PYMNTS

NOVEMBER 9, 2020

Social commerce platform Verishop is adding new social features to its app, allowing all users to share content and interact with other shoppers and brands. According to the release, Verishop believes it has identified the most important social features for an eCommerce app.

social media 227

social media Video Branding Community 227

William Mills

JUNE 8, 2017

In just a short decade, social media has grown from a couple of platforms connecting music fans and college students to the de facto channel of communication for millions of people every day. How pervasive has social media become? Social Media is for Building Relationships, Not Spamming Ideas.

social media 50

social media Company Online Report 50

PYMNTS

NOVEMBER 26, 2019

Social Retail. Meanwhile, luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. The plan is to create a space that mixes physical with digital.

Retail 131

Retail Online social media United States 131

PYMNTS

JANUARY 28, 2021

Squarespace was reported to be seeking a $400 million credit line in 2019, PYMNTS reported, which generally means that the company is preparing to go public. The company is cash-flow positive, a difference from others that are also worth a billion dollars. Greg Goldfarb, chief of products, said this would help people prosper online.

social media 160

social media Branding Security Online 160

PYMNTS

DECEMBER 10, 2020

After announcing a test of shoppable Reels in October, the company has formalized the effort with a global shoppable video rollout. In fact, this isn’t the first time that Facebook, Instagram’s parent company, has attempted to launch a TikTok alternative. It’s also a play to capture TikTok’s Gen Z and millennial audience. percent. “So

social media 257

social media Video Branding Online 257

PYMNTS

FEBRUARY 3, 2020

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

social media 144

social media Branding Survey Strategy 144

PYMNTS

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

NOVEMBER 19, 2019

In what is reportedly its first acquisition of an Asian beauty brand, Estee Lauder Cos. Have & Be also owns Do The Right Thing, a men’s grooming brand. The company reportedly plans to use debt to fund the purchase. by buying hot brands and focusing on younger shoppers across the industry. for approximately $1.1

Branding 101

Branding social media Millennials Report 101

PYMNTS

JUNE 1, 2020

The round valued the company at about $40 million, NEOU CEO Nathan Forster told the news service. The company, whose name means a “new you” has raised $30 million since its founding five years ago. The new funds will be used to attract new customers, Forster said, and he hopes the company will be profitable in the next year or two.

Online 130

Online Los Angeles New York social media 130

PYMNTS

AUGUST 26, 2019

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos. The Products.

Branding 163

Branding Minneapolis social media Company 163

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

SEPTEMBER 14, 2018

How do consumers really want to search online ? In a brand new PYMNTS interview , Gabriel Weinberg, CEO of DuckDuckGo , makes the case that his search engine can win over a decent number of consumers. Social media platforms and other digital operators are scrambling to stay a step ahead of the wave.

Online 148

Online social media Google Data 148

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. Sephora had previously examined BNPL, for example, but the company officially rolled out the payment type during a boom in popularity among U.S. consumers in May.

social media 200

social media Retail Online Mobile 200

Long Lasting Ideas

AUGUST 7, 2014

The expansion of social media in the workplace and for personal use has made it vital for financial institutions to include a specific social media policy within its policies and procedures. 8 Steps to Create Your Social Media Policy. IBM Social Computing Guidelines. Social Media Policy Database.

social media 69

social media Policies How To Handbook 69

PYMNTS

NOVEMBER 25, 2019

Social media site Pinterest has announced a new feature that will allow users to make purchases from a selected number of online shops as it continues to expand and grow, according to a report from CNBC. The feature, called the Pinterest Shop , has hundreds of what the company is calling “Product Pins.”

social media 131

social media Study Google Online 131

Perficient

JULY 30, 2020

Louis’ best midsize companies to work for. “I Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. A Company with a Great Culture and the People to Prove it.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Study 236

PYMNTS

DECEMBER 17, 2020

At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. 18 at 8 p.m.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

JANUARY 28, 2020

As recently as a few years ago, experts were predicting the era of social media platforms was over, and that new entrants were far less likely to make a dent on the market than be bought out by the established names in the game. In that effort, in fact, it is hardly alone as social media platforms go. percent from 4.5

social media 134

social media Video Branding Analytics 134

PYMNTS

SEPTEMBER 30, 2019

Online Resale. Online resale has become all the rage — even for retailers like Neiman Marcus — from a little bit of everything on OfferUp to fashion-focused Poshmark and high-end The RealReal and 1stdibs. Sales of counterfeit goods through online marketplaces are expected to hit $1.8 billion per year to fake online sales.

Online 101

Online Fraud Branding social media 101

PYMNTS

JULY 3, 2018

A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. An appeals court rejected Yelp’s argument, but the Supreme Court found in favor of the online review platform. A colleague disagreed.

Online 104

Online California social media San Francisco 104

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The company’s collections by Riccardo Tisci, however, have boosted sales.

social media 110

social media Retail Branding Trends 110

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . The tool uses facial analysis and bridges the gap, the company said, between online and in-person shopping.

social media 136

social media Tools Branding Analysis 136

PYMNTS

DECEMBER 5, 2018

That’s what led him to Goodworld, an online platform that removes the friction from digital donations, making them possible (and secure) by using hashtags. In fact, the company, which launched in 2014 and is based in Washington, D.C., Such a process can lead to online amplification for the charitable cause. Portable Hashtag.

social media 187

social media Online Maine Payments 187

PYMNTS

JULY 7, 2020

The offering brings together the functions of an online shopping website that Verishop rolled out in 2019 with a digital app that works similar to TikTok and Pinterest, Bloomberg reported. in the past, said past social shopping companies were too geared on the fun parts at first instead of creating the complex groundwork, Bloomberg reported.

social media 142

social media Online Strategy Retail 142

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

JUNE 16, 2019

After rolling out only about two years ago, shopping social network Amazon Spark has reportedly recently left Amazon’s apps and the internet. The feature reportedly aimed to connect the gap between socializing and online shopping, Mashable reported.

social media 108

social media Video Branding Report 108