The Financial Brand

SEPTEMBER 15, 2023

This article Designer of ‘Real-Time Payments’ Tackles ‘Chuck’ for Community Banks appeared first on The Financial Brand. Payment Jedi' Peter Davey hopes to take Alloy Labs consortium members where no community bank has gone before. His mission? Launch Chuck.

Community Bank 40

Community Bank Community Payments Branding 40

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

Community Bank 31

Community Bank Community Marketing Branding 31

The Financial Brand

FEBRUARY 28, 2024

This article Unlocking Growth: How Consolidated Analytics Can Empower Community Banks appeared first on The Financial Brand. Former community bank CFO Kim Snyder shares how consolidated analytics can help small institutions transform fragmented data into strategic assets.

Community Bank 34

Community Bank Analytics Community Branding 34

The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Deposit Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

Community Bank 30

Community Bank Community Branding Technology 30

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 37

Community Bank Study Community Marketing 37

The Financial Brand

MAY 14, 2024

This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand. This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand.

Community Bank 17

Community Bank Community Fraud Branding 17

The Financial Brand

OCTOBER 4, 2023

This article Community Banks & Credit Unions Revive Personal Lending with Fintech Help appeared first on The Financial Brand. Offering unsecured personal loans and point-of-sale financing is uncommon for community banks and credit unions, but a fintech partnership is making it possible for a growing number of them.

Community Bank 35

Community Bank Community Lending Fintech 35

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media 36

social media Community Bank Community Regional 36

The Financial Brand

OCTOBER 2, 2023

This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand. This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand.

Community Bank 35

Community Bank Community Branding Nevada 35

The Financial Brand

JANUARY 9, 2024

This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand. This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand.

Community Bank 27

Community Bank Software Community Branding 27

The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

social media 19

social media Community Bank Community Branding 19

The Financial Brand

JANUARY 25, 2024

This article Why It’s a Good Time for Community Banks to Hire New Talent appeared first on The Financial Brand. With thousands of employees on the hunt for new roles, layoffs can present an opportunity for smaller banks to recruit talent.

Community Bank 30

Community Bank Community Branding 30

The Financial Brand

NOVEMBER 21, 2022

This article Community Bank BaaS Provider Creates Private ‘Metaverse’ for Fintechs appeared first on The Financial Brand. Building its own interactive 3D ecosystem gives a tech-savvy community bank potential entrée to over 5 million potential customers.

Community Bank 35

Community Bank Community Fintech Branding 35

The Financial Brand

NOVEMBER 29, 2022

This article Hard-Nosed Innovation Lessons from a Community Bank appeared first on The Financial Brand. Community financial institutions can't bankroll 'innovation theater.' Here's how one bank tracks trends but only implements viable tech.

Community Bank 32

Community Bank Community Innovation Branding 32

The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Funding Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

Community Bank 15

Community Bank Community Branding Technology 15

The Financial Brand

AUGUST 17, 2023

This article How a Community Bank Helps Business Borrowers Cope with Rising Rates appeared first on The Financial Brand. Growth at this Michigan community bank comes from business customers — especially manufacturers — seeking help with challenges like rising interest rates.

Community Bank 28

Community Bank Community Michigan Branding 28

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

Community Bank 36

Community Bank Community Connecticut Strategy 36

The Financial Brand

JULY 6, 2023

This article There Are Only Two Kinds of Community Banks: The Innovative & the Doomed appeared first on The Financial Brand. Veteran banker Jay Sidhu frets time is running out for community banks to get serious about innovation. He has ideas for motivating change.

Community Bank 29

Community Bank Community Innovation Branding 29

The Financial Brand

OCTOBER 27, 2023

This article Community Bank Survival Requires a Hard Look in the Mirror appeared first on The Financial Brand. Q&A: Jim Perry, senior strategist at Market Insights, argues many community banks are endangering their future by clinging to the lore of the local advantage.

Community Bank 22

Community Bank Community Branding Marketing 22

The Financial Brand

JANUARY 22, 2024

This article Evolving Alongside Community Banks: A Conversation with ICBA’s Rebecca Romero Rainey appeared first on The Financial Brand. The president and CEO of the Independent Community Bankers Association on the dynamics shaping community banking today and her vision for the industry's future.

Community Bank 17

Community Bank Community Branding Industry 17

ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

Branding 52

Branding Community Community Bank Marketing 52

The Financial Brand

JUNE 24, 2021

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 41

Community Bank Community Google Banking Trends 41

The Financial Brand

MARCH 21, 2023

This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand. This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand.

Community Bank 28

Community Bank Community Branding Banking Trends 28

The Financial Brand

DECEMBER 18, 2023

This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. A new software platform promised to streamline account opening.

Community Bank 17

Community Bank Community Branding Software 17

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 34

Community Bank Community Marketing Banking Trends 34

The Financial Brand

MAY 26, 2021

Building up digital capabilities and tapping partnerships with fintechs with special expertise can breathe new life into traditional banking. The post How One Community Bank is Reinventing Itself for Future Relevance appeared first on The Financial Brand.

Community Bank 41

Community Bank Community Branding Fintech 41

American Banker

MARCH 1, 2024

Ryan Bailey's brief includes refreshing Cambridge Savings Bank's digital-only brand Ivy Bank. The institution believes his prior stint at USAA has prepared him for the challenge.

Community Bank 36

Community Bank Community Branding Digital Banking 36

The Financial Brand

AUGUST 18, 2020

Even before COVID socked the economy community banks and credit unions saw local loan demand falling. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand. Adapting a fintech technique may help.

Community Bank 43

Community Bank Analysis Community Branding 43

The Financial Brand

DECEMBER 16, 2021

A small Florida bank seeks to fill a niche by serving riskier businesses — nationally — that other financial institutions shy away from. The post Why (and How) a Community Bank Cultivates Crypto & Cannabis Clients appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 34

Community Bank Community Florida Banking Trends 34

Jeff For Banks

NOVEMBER 4, 2017

Perhaps there is little evidence of the benefit of your 100-year brand, so it's a difficult argument to make. In more recent merger discussions, however, I have heard more refreshing arguments that it is not necessary to re-brand every nook and cranny of your bank into one.

Community Bank 60

Community Bank Community Oklahoma City America 60

Independent Banker

APRIL 30, 2021

Other research supports this statement: Brands recognized for high commitment to purpose have grown at more than twice the rate of others. Thankfully, community banks have been way ahead of this trend, having clarity of purpose from the moment we came into existence. We are here to serve our communities.

Community Bank 170

Community Bank Community Trends Industry 170

The Financial Brand

JULY 8, 2021

The post How Community Banks Can Foster (and Benefit From) Financial Inclusion appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Local financial institutions should be a natural for serving many underbanked consumers. Here's why they're not and how to change it.

Community Bank 32

Community Bank Community Banking Trends Analysis 32

The Financial Brand

APRIL 21, 2021

With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.

Community Bank 37

Community Bank Analysis Community Strategy 37

The Financial Brand

JULY 4, 2021

The post How Community Banks Can Stay Relevant in the Face of a Digital Assault appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional strengths still count, yet the ability to innovate and adapt are key. Asset size does play a role, bankers and others note.

Community Bank 36

Community Bank Community Banking Trends Analysis 36

The Financial Brand

AUGUST 23, 2020

Banking-as-a-service could be a huge win for financial institutions that seize the opportunity, and a growing threat to those that ignore it. The post How Today’s Community Bank Becomes a Digital Deposit & Loan Machine appeared first on The Financial Brand.

Community Bank 41

Community Bank Community Branding Innovation Strategies 41

The Financial Brand

FEBRUARY 2, 2022

The post How Virtual Financial Coaching Can Fuel Growth at Community Banks & Credit Unions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Smaller financial institutions must try new ideas, now that their traditional advantages are receding in the digital world consumers prefer.

Community Bank 33

Community Bank Community Banking Trends Analysis 33

South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. Community banks can now white label this same product to onboard and process employee retention tax credits for the bank’s small business customers AND prospects.

Taxes 195

Taxes Community Bank Community Operations 195