The Financial Brand

SEPTEMBER 15, 2023

This article Designer of ‘Real-Time Payments’ Tackles ‘Chuck’ for Community Banks appeared first on The Financial Brand. Payment Jedi' Peter Davey hopes to take Alloy Labs consortium members where no community bank has gone before. His mission? Launch Chuck.

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The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? appeared first on The Financial Brand. Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.

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PYMNTS

FEBRUARY 15, 2018

For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.

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The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

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The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Deposit Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

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The Financial Brand

JANUARY 9, 2024

This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand. This article How Community Banks Can Entice and Recruit Software Engineers appeared first on The Financial Brand.

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The Financial Brand

OCTOBER 4, 2023

This article Community Banks & Credit Unions Revive Personal Lending with Fintech Help appeared first on The Financial Brand. Offering unsecured personal loans and point-of-sale financing is uncommon for community banks and credit unions, but a fintech partnership is making it possible for a growing number of them.

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The Financial Brand

JANUARY 25, 2024

This article Why It’s a Good Time for Community Banks to Hire New Talent appeared first on The Financial Brand. With thousands of employees on the hunt for new roles, layoffs can present an opportunity for smaller banks to recruit talent.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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The Financial Brand

FEBRUARY 20, 2024

This article Community Banks Need a Social Media Reality Check appeared first on The Financial Brand. Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.

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social media Community Bank Community Branding 21

The Financial Brand

OCTOBER 2, 2023

This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand. This article A Generative AI Decision-Making Guide for Community Banks and Credit Unions appeared first on The Financial Brand.

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The Financial Brand

MAY 14, 2024

This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand. This article One Step Ahead: How Community Banks and Credit Unions Should Cut Fraud Losses appeared first on The Financial Brand.

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ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

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The Financial Brand

NOVEMBER 21, 2022

This article Community Bank BaaS Provider Creates Private ‘Metaverse’ for Fintechs appeared first on The Financial Brand. Building its own interactive 3D ecosystem gives a tech-savvy community bank potential entrée to over 5 million potential customers.

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The Financial Brand

AUGUST 17, 2023

This article How a Community Bank Helps Business Borrowers Cope with Rising Rates appeared first on The Financial Brand. Growth at this Michigan community bank comes from business customers — especially manufacturers — seeking help with challenges like rising interest rates.

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The Financial Brand

NOVEMBER 29, 2022

This article Hard-Nosed Innovation Lessons from a Community Bank appeared first on The Financial Brand. Community financial institutions can't bankroll 'innovation theater.' Here's how one bank tracks trends but only implements viable tech.

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The Financial Brand

MARCH 21, 2023

This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand. This article Coverage for Uninsured Deposits at Community Banks? Yellen Hedges appeared first on The Financial Brand.

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The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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The Financial Brand

OCTOBER 27, 2023

This article Community Bank Survival Requires a Hard Look in the Mirror appeared first on The Financial Brand. Q&A: Jim Perry, senior strategist at Market Insights, argues many community banks are endangering their future by clinging to the lore of the local advantage.

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The Financial Brand

JULY 6, 2023

This article There Are Only Two Kinds of Community Banks: The Innovative & the Doomed appeared first on The Financial Brand. Veteran banker Jay Sidhu frets time is running out for community banks to get serious about innovation. He has ideas for motivating change.

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The Financial Brand

APRIL 2, 2024

This article How Three Community Bank CEOs Are Tackling Tech, Talent and Funding Challenges appeared first on The Financial Brand. Community banks find themselves at a crossroads, grappling with the dual pressures of technological advancement and shifting depositor expectations.

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The Financial Brand

JANUARY 22, 2024

This article Evolving Alongside Community Banks: A Conversation with ICBA’s Rebecca Romero Rainey appeared first on The Financial Brand. The president and CEO of the Independent Community Bankers Association on the dynamics shaping community banking today and her vision for the industry's future.

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American Banker

MARCH 1, 2024

Ryan Bailey's brief includes refreshing Cambridge Savings Bank's digital-only brand Ivy Bank. The institution believes his prior stint at USAA has prepared him for the challenge.

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The Financial Brand

DECEMBER 18, 2023

This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. This article How One Community Bank Drove $135 Million in Deposits in 90 Days appeared first on The Financial Brand. A new software platform promised to streamline account opening.

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Community Bank Community Branding Software 17

Jeff For Banks

APRIL 9, 2019

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Which is probably why the first bank on their list is ranked 43rd.

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The Financial Brand

JUNE 24, 2021

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path. The post Community Bank Builds Future on ‘Banking as a Service’ & Google Plex appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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ABA Community Banking

SEPTEMBER 27, 2021

The American Bankers Association honored six banks today with its Brand Slam awards for bank marketing, judged by a panel of 73 Certified Financial Marketing Professional volunteers. The post ABA Honors Six Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

MAY 26, 2021

Building up digital capabilities and tapping partnerships with fintechs with special expertise can breathe new life into traditional banking. The post How One Community Bank is Reinventing Itself for Future Relevance appeared first on The Financial Brand.

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The Financial Brand

AUGUST 18, 2020

Even before COVID socked the economy community banks and credit unions saw local loan demand falling. The post Can Nontraditional Credit Analysis Be Community Banks’ Path to Profit? appeared first on The Financial Brand. Adapting a fintech technique may help.

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The Financial Brand

DECEMBER 16, 2021

A small Florida bank seeks to fill a niche by serving riskier businesses — nationally — that other financial institutions shy away from. The post Why (and How) a Community Bank Cultivates Crypto & Cannabis Clients appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand. Is brand worth it?

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The Financial Brand

FEBRUARY 2, 2022

The post How Virtual Financial Coaching Can Fuel Growth at Community Banks & Credit Unions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Smaller financial institutions must try new ideas, now that their traditional advantages are receding in the digital world consumers prefer.

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Jeff For Banks

NOVEMBER 4, 2017

Perhaps there is little evidence of the benefit of your 100-year brand, so it's a difficult argument to make. In more recent merger discussions, however, I have heard more refreshing arguments that it is not necessary to re-brand every nook and cranny of your bank into one.

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The Financial Brand

JULY 8, 2021

The post How Community Banks Can Foster (and Benefit From) Financial Inclusion appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Local financial institutions should be a natural for serving many underbanked consumers. Here's why they're not and how to change it.

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The Financial Brand

APRIL 21, 2021

With a niche focus, the bank concentrates on a few things it’s really good at that big banks can't touch and fintechs haven't pounced on. The post How One Community Bank Built its Strategy from an ROA/ROE Analysis appeared first on The Financial Brand.

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