Branding Community Bank Nashville Taxes 
Jeff For Banks
APRIL 9, 2019
I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Which is probably why the first bank on their list is ranked 43rd.
Gonzobanker
DECEMBER 17, 2021
Huntington and TCF merge to create the $170 billion Midwest dynamo and vault them into one of the top 10 banks in the country. This is an innovation-seeking franchise that has built a solid brand and never got over its skis in execution. Goes to Eric Sprink, Coastal Community Bank , Everett, Wash. 82% to over 2.3%
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