South State Correspondent

NOVEMBER 29, 2023

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. Many banks fall into the “recency trap.”

Marketing 195

Marketing Regional National Nashville 195

Jeff For Banks

APRIL 9, 2019

Spread is usually 80%-85% of a community bank's revenues. I selected a bank in this group, First Bank of Nashville, Tennessee, because I was recently there. I then searched for banks with a similar loan composition to First Bank; fifty-to sixty percent commercial and commercial real estate loans to total loans.

Branding 60

Branding Regional Nashville Tennessee 60

Gonzobanker

DECEMBER 17, 2021

Goes to Eric Sprink, Coastal Community Bank , Everett, Wash. Eric has always been a student of innovation, and now at Coastal, this fearless leader has spearheaded a number of high-profile banking-as-a-service partnerships. Randy Stevens , CEO , First Farmers and Merchants Bank , Nashville TN. 82% to over 2.3%

Fintech 143

Fintech Strategy Leadership Lending 143