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The Untapped Power of Brand in Banking

Jeff For Banks

And so were the Uber cars in my recent trips to Los Angeles and Nashville. Something that immediately made me feel better about being in Nashville than LA. Leading to our perception that Nashville is friendlier than LA. So, if you are asking, “what does brand get you?”, Tim had great insights for banks on brand.

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Bank Brand Value: Calculated!

Jeff For Banks

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Which is probably why the first bank on their list is ranked 43rd.

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10 Lessons From The Small Business Banking Conference

South State Correspondent

Recently, the American Banker hosted their annual Small Business Banking Conference in Nashville, and as always, it was one of the better banking conferences of the year. Traditional Small Business Banking Margins Are Only Going One Way Small business margins will continue to shrink in traditional products.

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The 2023 GonzoBanker Awards

Gonzobanker

Not the financial industry’s “Troublemakers ” – those regional and community banks, credit unions and supporting fintech entrepreneurs who continue to engage customers and communities and find niches that keep the grassroots of our country’s financial system alive and kicking. This is a team that we don’t believe sleeps.

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The powerful, but quiet marketing message of the Best Banks

Long Lasting Ideas

And there’s little things that make a difference in communicating the bank’s brand. The small celebration creates a positive vibe about the brand. Talk about positive, one Nashville, Tenn., bank has employees and present and future customers singing a tune.

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The 2019 GonzoBanker Awards

Gonzobanker

. ————————————————————————— The ‘En Vogue’ Trend of the Year – Credit unions buying community banks. Smarter Bank Individual Awards. Well done, sir! Overpriced Unicorn (a.k.a.

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2021 GonzoBanker Awards

Gonzobanker

Huntington and TCF merge to create the $170 billion Midwest dynamo and vault them into one of the top 10 banks in the country. This is an innovation-seeking franchise that has built a solid brand and never got over its skis in execution. Goes to Eric Sprink, Coastal Community Bank , Everett, Wash. 82% to over 2.3%

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