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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Millennials Will Lead The Voice Commerce Revolution

PYMNTS

The number of consumers shopping for general retail items from home doubled and buying groceries at home tripled. For instance, the percentage of consumers who do grocery shopping on weekends declined from nearly 75 percent in 2019 to just 53 percent today. Why The Surge In Popularity? Some of the reason is purely demographic.

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Retail Feels The Wide Impact Of Bridge Millennials

PYMNTS

Among the forces working to influence and change retail — and do so into the 2019 holiday shopping season, as well as the 2020s — is the rise of bridge millennials. This segment also spends approximately $2,225 per year on retail purchases, which is about $830 more than baby boomers and nearly $300 more than younger millennials.

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What 2019 Will Mean for Millennial Commerce and Payments

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What Makes Millennials Tick? Among the most influential drivers of retail change is a subset of consumers PYMNTS identifies as “ Bridge Millennials.” Retail Response. And retailers are taking note. Mobile Focus.

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Digital Approaches To Retail And Onboarding

PYMNTS

Data: $509: Average amount that millennials spent on Black Friday in 2019. 20.2%: Share of shoppers who went to a physical store on Black Friday 2019. 67%: Share of shoppers still concerned about the health risk of returning to pre-pandemic shopping behaviors.

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What Hath Bridge Millennials Wrought To Commerce And Payments?

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Census, millennials are 25 to 34 years old. The reason for that is because data shows a significant difference in payments and commerce between this segment and the Census view of millennials.

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Why Mobile Will Make Holiday 2019 Merrier For Retailers And Shoppers

PYMNTS

28, which is six days later than last year — meaning retailers have a whole week less to sell during the holidays. What does this mean for retailers heading into the holiday shopping season? The heaviest users are millennials, members of Generation X and bridge millennials. Retailer App Trends. Nearly half (46.3

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