NEW DATA: Millennials Drove 2019’s Black Friday Spend
PYMNTS
DECEMBER 2, 2019
that day to be among the first to grab those infamous “doorbuster” deals — proudly proclaiming the accounts of their retail adventures at the holiday family gatherings to come — until the smartphone came along. In 2019, 59.5 All Consumers Spent More On Black Friday In 2019, But Millennials Spent The Most. percent of U.S.
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