article thumbnail

Walmart Launches 'Modern Fashion Brand'

PYMNTS

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At billion in 2019.

Branding 263
article thumbnail

Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

EU Banks Must be Able to Support Biometric Authentication by April 2019, Mastercard Says

Bank Innovation

Payments provider Mastercard has issued a deadline for the availability of biometric authentication across its cards, stating that all customers will be able to use fingerprints or facial recognition for verification by April 2019.

Cards 342
article thumbnail

Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

Branding 183
article thumbnail

As the U.S. Banking Sector Lags—Banking Brand Values Go Up

Bank Innovation

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170
article thumbnail

Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. According to research from solutions provider iKala , social commerce orders in the first half of 2020 more than doubled, while gross merchandise value (GMV) grew three-fold compared to 2019.

Branding 221
article thumbnail

Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent to $482.8

Branding 141