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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Giving the Consumer Control.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. Luxury shoppers have high standards for the level of customer service they will accept. The luxury business is going the distance for COVID-19.

Branding 146
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

PYMNTS

Designer Brands Inc. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent to $482.8

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How AI Enhances The Customer Experience

PYMNTS

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. What else can it do, though, especially for online marketplaces? Much has been written about artificial intelligence (AI)-powered tools for fraud detection and security.

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Yum! Brands Sales Grow 10 Pct Amid Digital Delivery, Kiosk Innovation

PYMNTS

Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. Brands Chief Executive Officer David Gibbs reported that KFC U.S. Pizza Hut U.S.

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2019: The Year Of Retailer And Delivery App Collaborations

PYMNTS

Starbucks kicked off 2019 by adding additional cities to its delivery network through a partnership with Uber Eats. ” Other restaurants collaborated with third-party delivery apps later in 2019. To help bring these options to more consumers, retailers and technology companies decided to join forces. and Chicago.

Retail 134