Social Commerce And Livestreaming Attract Big Brands In Southeast Asia
PYMNTS
OCTOBER 9, 2020
That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. According to research from solutions provider iKala , social commerce orders in the first half of 2020 more than doubled, while gross merchandise value (GMV) grew three-fold compared to 2019.
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