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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Social Media As The ?Ticket? For Contextual Commerce

PYMNTS

Sports fans can’t get enough of their favorite players and teams: Their social media accounts oftentimes have hundreds of thousands or millions of followers. in 2017, two spots ahead of Instagram. They sold out in 23 minutes — proof that social media channels can be successful mediums for consumer purchases.

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Regulators Eyeing Social Media In Europe

PYMNTS

Against the backdrop of social media controversy — remember Facebook , of course, and 87 million users’ data exposed to Cambridge Analytica — oversight is tightening in Europe. In company-specific news here in the U.S.,

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. It’s a community rife with social commerce potential. Small Business Council. Spearmint LOVE began simply enough.

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Choosy Turns To Social Media For Fast Fashion Inspiration

PYMNTS

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. Instagram Drives Fashion Purchases.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

Retailers may be focused on the wrong metrics. Banking and retail put the most emphasis on return on investment (ROI). Spending on CX is up 71 percent over the past three years, and now comprises more than 15 percent of marketing budgets compared to about 9 percent in 2017. One explanation?

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Retailers Expect Strong Holiday Sales, Says American Express

PYMNTS

Retailers are optimistic about prospective sales and growth into 2017 by means of holiday deals, according to the American Express Holiday Growth Pulse survey — one of 1,502 small and middle-market businesses across various industries. And 81 percent of middle market retailers also believe sales will be stronger.

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