Remove 2017 Remove Marketing Remove Retail Remove social media
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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. It’s a community rife with social commerce potential. Small Business Council. Spearmint LOVE began simply enough.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. Banking and retail put the most emphasis on return on investment (ROI).

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Choosy Turns To Social Media For Fast Fashion Inspiration

PYMNTS

Perusing through social media platforms like Instagram, Jessie Zeng came to a realization: Followers wanted to know where they could buy the clothing worn by their favorite celebrities or influencers, but their requests often went unanswered. Instagram Drives Fashion Purchases.

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Retailers Expect Strong Holiday Sales, Says American Express

PYMNTS

Retailers are optimistic about prospective sales and growth into 2017 by means of holiday deals, according to the American Express Holiday Growth Pulse survey — one of 1,502 small and middle-market businesses across various industries. And 81 percent of middle market retailers also believe sales will be stronger.

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The Buyers: Teen Retail Engagement

PYMNTS

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

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The Buyers: Teen Retail Engagement

PYMNTS

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114