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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Most popular valuation webinars of 2015

Abrigo

Looking back at 2015, the Sageworks valuation team hosted and attended webinars across a variety of topics from marketing a practice to finding the bias in a valuation. From social media management to online surveys, learn about the latest and greatest digital solutions for your business. You can also use Join.me

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Simon & Schuster, Authors Back Online Shop Helping Indie Sellers

PYMNTS

As bookstores remain shuttered nationwide, a 3-month-old online seller is stepping up. Between 2015 and 2018, I saw this big jump in the percentage of weekly sales for physical books that were going to Amazon.com,” Hunter told the AP. Allison Hill, ABA’s CEO, told the AP that recent online sales are unprecedented.

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

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Facebook Launches Messenger P2P Payments Feature in The U.K.

Bank Innovation

Social media mogul company Facebook has launched P2P payments through Facebook Messenger in the U.K. is the next market to have the service, after Facebook first launched the payments feature in the U.S. According to reports, all major banks in the U.K. are taking part in the service. To use […].

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Should Banks Be on Social Media?

NCR

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

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Online ticket fraud rises as criminals make use of social media

The Paypers

(The Paypers) Online ticket fraud has leapt by 55% in 2015 as criminals make use of social media to rip off music and sports fans, a new research shows.