Remove 2015 Remove Marketing Remove Online Remove social media
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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

Back in 2015, Brazil led the world in fan football-related injuries. What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. This is why influencers work in social media. The public laughed. Yes, the NFL.

Branding 195
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Most popular valuation webinars of 2015

Abrigo

Looking back at 2015, the Sageworks valuation team hosted and attended webinars across a variety of topics from marketing a practice to finding the bias in a valuation. We also offer a few tips to those planning their own thought leadership webinars as their firms gain traction as leaders in their market. How do I get started?

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Facebook Launches Messenger P2P Payments Feature in The U.K.

Bank Innovation

Social media mogul company Facebook has launched P2P payments through Facebook Messenger in the U.K. is the next market to have the service, after Facebook first launched the payments feature in the U.S. According to reports, all major banks in the U.K. are taking part in the service. To use […].

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Mobile Advertising Grows By Two-Thirds In 2015

PYMNTS

billion spent annually on online advertising. Mobile’s impressive upswing is a testament to its increasing importance to marketers,” said Randall Rothenberg, president and CEO of IAB. Twenty years later we still see double-digit growth rates, including 20% in 2015. All in, mobile accounted for 35 percent – at $20.68

Mobile 100
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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119
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Middle-Market Retailers Optimistic About Digital Sales

PYMNTS

Harris Poll and CIT Group, a provider of commercial lending and leasing services, recently released the results of a survey they conducted on how middle-market retailers felt about their sector’s financial health. This was followed by social media presence and digital marketing, with 57 percent and 50 percent, respectively.

Retail 100