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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September. The franchise also partnered with Amazon to serve as a drop-off for returns.

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Baby Boomers Vs. Millennials: Eerily Similar?

PYMNTS

While most millennials were brought up in the age of the computer, baby boomers can remember a time when they weren’t surrounded by technology. It’s a peculiar dichotomy to compare millennials to their parents’ generation, the baby boomers. percent, millennials (who are in part to blame for this) aren’t the main contributing factor.

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Millennial Entrepreneurs’ Optimism Is Booming — Here’s Their Top Concern

PYMNTS

As millennials continue to grow their presence in the small business (SMB) community, the dynamics of SMB finance are also changing. According to some experts , millennial small business owners no longer accept mediocre or sub-par services from their financial providers.

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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

Yes, those born between 1994 and 2002 are starting to push millennials over in terms of shaping commerce and eCommerce trends. The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. Get ready, retailers. They appreciate the hands-on experience of shopping in a store.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

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However, in findings from the National Poll on Healthy Aging, “ only half of people age 50 to 80 have set up an account on a secure online access site, or ’patient portal,’ offered by their health care provider.” According to a 2021 Statistica report, 73% of adults over 65 are active internet users.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015. The BDO survey shows that CMOs are predicting a 4.7

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Trust And Speed Light A New Path To Omnichannel Retail

PYMNTS

Indeed, as the recently completed National Retail Federation (NRF) retail show in New York City demonstrated, commerce keeps moving to what Webster called in the webinar a “customer-centric approach.” By comparison, 32 percent of Gen Z, 35 percent of millennials and 22 percent of Gen X consumers buy online from the same store.

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