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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September. The franchise also partnered with Amazon to serve as a drop-off for returns.

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The Commerce Magic Of National Dog Day

PYMNTS

And then there are the holidays that we all know are made-up, but still have a great time celebrating on social media. National Chocolate Chip Cookie Day (Aug. 4), National Chocolate Day (Oct. 28), National Avocado Day (July 31), National Ice Cream Day (July 21) and so on. Holidays like National Dog Day.

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The Buyers: Hispanic Millennials’ Buying Power

PYMNTS

Millennials. million millennials, as reported by Pew Research Center , obtaining, maintaining and retaining consumers from this particular consumer segment is the golden ticket for retailers. As such, a key demographic of the millennial population on which retailers may want to zero in: the Hispanic group. With approximately 79.8

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Millennial Entrepreneurs’ Optimism Is Booming — Here’s Their Top Concern

PYMNTS

As millennials continue to grow their presence in the small business (SMB) community, the dynamics of SMB finance are also changing. According to some experts , millennial small business owners no longer accept mediocre or sub-par services from their financial providers.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1. However, in findings from the National Poll on Healthy Aging, “ only half of people age 50 to 80 have set up an account on a secure online access site, or ’patient portal,’ offered by their health care provider.”

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.