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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September. The franchise also partnered with Amazon to serve as a drop-off for returns.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. However, it was its use of emojis that created the growth loop.

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

“While it’s unclear yet if Papyrus’ e-commerce site and wholesale business will remain in operation, the business will be conducting liquidation sales at its stores.”. Millennials to the Rescue. Greeting card experts say it’s younger people and millennials, in particular, who have been keeping the industry afloat.

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They Grow Up So Fast: Gen Z Starts Taking Consumer Power

PYMNTS

That principle seems to hold true with millennials , as they lose some of the consumer spotlight to their successors in Gen Z. The consumer power of Gen Z also extends to influence: A report by IBM and the National Retail Federation said that 70 percent of the average family’s spending is influenced by these post-millennial consumers.

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Aptos And Billabong Surf The Cloud

PYMNTS

CEO Neil Fiske noted market conditions, particularly in the company’s home nation of Australia, remain difficult. We continue to strengthen the connection with our customers, with global social media followership up 42 percent year-on-year to almost 37 million.”. million loss for the previous year. Revenue dropped 8.8

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Live Christmas Tree Industry Uses Digital To Beat Back Artificial Rivals

PYMNTS

To learn more about why, PYMNTS this past week caught up with Doug Hundley, a spokesperson for the National Christmas Tree Association. Social media promotes the experience of buying and decorating those trees, something that is considered, in certain quarters, as more “authentic” than going with an artificial option.

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