William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. My, how things have changed!

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

MAY 11, 2017

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Buyer’s Online Journey.

Marketing 46

Marketing social media Software eBook 46