Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age
PYMNTS
SEPTEMBER 21, 2020
Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. times more consumer conversions for brands such as Estée Lauder, for example.
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