PYMNTS
OCTOBER 3, 2020
Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. We waited two hours in McDrive!"
Bank Innovation
NOVEMBER 21, 2017
Consumers still aren’t comfortable receiving notifications like late payment reminders through social media channels, a study released today by FICO found.
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Bank Innovation
JANUARY 24, 2018
American Express is the “most-loved” financial service on social media in 2017, according to a recent report, followed by PayPal, Vanguard and bitcoin. NetBase examined 55 brands across sectors including banking, credit cards, investment banking, payment services, insurance, online lenders and crypto.
PYMNTS
JULY 5, 2019
It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.
Bank Innovation
MARCH 1, 2018
EXCLUSIVE—Social media strategy is a must for all areas of business in today’s world, including banks—who, fighting against entrenched perceptions of their legacy institutions, often rely on social media platforms to reach their younger customers.
Bank Innovation
JUNE 12, 2018
PREMIUM —Banks appear to have recoiled from the deep, detailed use of social media data in their marketing. Bank’s senior vice president of brand advertising and social media, Kelly […]. One taking a conservative approach is U.S.
BankInovation
MARCH 30, 2023
E-commerce and embedded payments continue to gain popularity as millennials and Gen Z consumers look to social media for shopping experiences — and banks must meet their customers where they are shopping online.
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