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Using Data For Bank Event Lead Generation

South State Correspondent

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events. Mining Event Lead Generation Gold.

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AE Events On Why Spend Management Is Crucial To Event Planning

PYMNTS

Weddings, galas and other public events come with thousands of little details that event planners must handle while satisfying everyone from event attendees to clients. Every particular concern must be deftly managed within budget, too, which can be tricky when unforeseen expenses arise.

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Using The French Defense in Deposit Management

South State Correspondent

Banks can use the French Defense in deposit management. The French Deposit Management Defense. The French Deposit Defense stops a bank from executing a deposit promotion in a local market. First, it reinforces its training to its employees with a message that underscores the problem of marketing with rates.

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Leverage finds a way: a comparison of US Treasury basis trading and the LDI event

BankUnderground

We both have asset managers, who want to take leveraged positions in interest rates. US asset managers had around US$650 billion of long treasury futures in June 2023. UK asset managers, in Autumn 2022, held around £200 billion in leveraged repo. Why and how do asset managers use leverage?

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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Live Event Tickets, Subscription-Style

PYMNTS

That is the approach that INWEGO is taking with its subscription offering for live events. The service allows new venues such breweries and event festivals get exposure, while reducing friction in the process of getting live event tickets into the hands of consumers. Event Venues And Festivals.

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