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AE Events On Why Spend Management Is Crucial To Event Planning

PYMNTS

Weddings, galas and other public events come with thousands of little details that event planners must handle while satisfying everyone from event attendees to clients. Every particular concern must be deftly managed within budget, too, which can be tricky when unforeseen expenses arise.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

For inspiration in banking innovation, we often look to other industries. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. COI marketing for banks should always be a top priority.

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Using The French Defense in Deposit Management

South State Correspondent

Banks can use the French Defense in deposit management. The French Deposit Management Defense. The French Deposit Defense stops a bank from executing a deposit promotion in a local market. First, it reinforces its training to its employees with a message that underscores the problem of marketing with rates.

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Exploring Industry Shifts in Banking Compliance at XLoD

Perficient

Our banking risk and regulatory experts are excited to attend the upcoming XLoD Global event in New York on June 11th. Comey as well as topical discussions spanning regulatory risk, market abuse, and leveraging technology in automation (RPA), data analytics and ML/AI. What is XLoD Global?

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Event Startup Fever Notches $35M

PYMNTS

Event startup Fever announced it has raised $35 million in a funding round led by Rakuten Capital. CEO and Co-founder Ignacio Bachiller said the money will be used to drive the company’s research and development efforts and market expansion, as well as bring on additional engineers and data scientists.