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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With Marketo, that process now takes about an hour.

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UK Watchdog Investigates Klarna Over Email Fiasco

PYMNTS

Information Commissioner's Office ( ICO ) is launching a probe against Sweden’s buy now, pay later (BNPL) startup Klarna over complaints about a recent email marketing campaign, according to a Thursday (Oct. Soon after the first email was sent, people said they got a second email stating the first was sent by mistake.

Retail 159
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Competition watchdog overruled as tribunal gives ANZ-Suncorp merger go-ahead

TheGuardian

Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Continue reading. An August decision by the Australian Competition and Consumer Commission declining to authorise the acquisition was overturned in a landmark judgment on Tuesday.

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Salesforce Marketing Cloud: Introduction to Email Studio 102

Perficient

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. importing all the elements required for enticing emails for different subscribers. Interactions and Tracing of the emails sent to the subscribers. We have covered: Content creation. Subscriber behavior. data extensions. Interactions.

Marketing 322
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How the climate credentials of Australia’s big banks stack up

TheGuardian

Sign up for Guardian Australia’s free morning and afternoon email newsletters for your daily news roundup Continue reading. Part of the discrepancy lies in the banks’ approach to arranging bonds, which are used by companies to access financing along with, and sometimes instead of, a direct loan.

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Ex eBay Execs Admit To Cyberstalking Plot

PYMNTS

In June, six former eBay employees were charged with cyberstalking a Massachusetts couple who publish a newsletter that company executives viewed as critical of the California-based eCommerce corporation. Calls and emails to the six defendants’ attorney were not returned, the news outlet reported.

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4 trending social media tips to know

Independent Banker

Newsletters are powerful. We’ve been able to cover hot topics in the industry, like financial literacy and cybersecurity, through our monthly email newsletters,” says Jennifer Wheeler, Social Bankers member and marketing and social media specialist at $24 million-asset Stillman Bank in Stillman Valley, Ill. “We