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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Autonomous Finance Required for Digital Banking Success

The Financial Brand

The post Autonomous Finance Required for Digital Banking Success appeared first on The Financial Brand. With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution.

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3 Resolutions for Digital Banking Success in 2021

The Financial Brand

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

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D3 Secures $10M For Digital SMB Banking Efforts

PYMNTS

Small business banking technology firm D3 Banking announced a new funding round led by West Partners on Monday (June 27), a move the firm said will help it invest in research and development. West Partners President Dennis O’Brien pointed to D3’s innovative market strategy as cause for the investment.

Security 100
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Why Not All FinTech Providers Are FinTech Firms

PYMNTS

Such is the case in financial services, where “ FinTech ” is often used to describe financial technology vendors. “A A firm that offers financial technology is not necessarily a FinTech,” said Provenir Managing Director Paul Thomas, who thinks the distinction between the two needs to be clearer.

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Top 5 Digital Banking Transformation Trends Shaping 2020

The Financial Brand

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

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Financial Institutions Fail To Humanize The Digital Banking Experience

The Financial Brand

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.