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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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FinovateFall 2018 Live Blog – Day 2

William Mills

This is a digital bank based in Russia and today they are demoing their mobile banking offering. He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing.

Mobile 78
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Finovate Fall 2016 Live Blog – Day 2

William Mills

From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. Customers want self-service capabilities but regulation and risk is top of mind that get in the way of digital interactions. They record automatically on digital channels.

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Finovate Spring 2018 – Day 2

William Mills

Again another financial wellness platform using machine learning technology. A TON of really old technology is being used in mortgage lending. In fact, Fiserv recently sold ALL of their mortgage technology to a PE firm. Grounding your organization’s digital transformation in people, processes, and technology is critical.

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Finovate Fall 2016 Live Blog – Day 1

William Mills

Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. Specializes in digital banking platform. No other app does that.

Mobile 40