Independent Banker

OCTOBER 31, 2021

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. Is your web and social presence measuring up? With technology changing at the speed of light, it takes constant monitoring and oversight to keep the pace.

social media 76

social media Marketing Google Marketing Strategies 76

PopularBank

MAY 15, 2020

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Go Digital with Your Services.

social media 98

social media Video Taxes Community 98

PYMNTS

APRIL 16, 2019

Retailers put together window displays and signs to create enticing storefronts, engage customers via social media and send printed ads through the mail. If they don’t, they’re forced to spend time and energy on additional marketing strategies to recruit the next batch of new customers.

Retail 162

Retail social media Mobile User Experience 162

South State Correspondent

SEPTEMBER 20, 2022

Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023. Bank Marketing Lesson 9: Goal Setting – A Common Theme.

Conference 195

Conference Marketing social media Data 195

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. The article makes specific recommendations to financial institutions considering the use of targeted marketing.

Lending 130

Lending social media Compliance Regulation 130

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

NCR

MARCH 1, 2016

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

Conference 40

Conference social media Marketing Strategies Strategy 40

PYMNTS

SEPTEMBER 17, 2020

Tech specs will be held up head to head, game catalogs will be scrutinized and compared and fans of one system or the other will insult each other on social media. The two companies are also pursuing different marketing strategies. in tandem with touting its exclusive content catalog.

Video 259

Video Apple Google social media 259

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

Long Lasting Ideas

FEBRUARY 2, 2015

Murtha also cites the following statistics that tell us that seniors are embracing technology: *60 percent of individuals 65 and up are online. *65 35 percent of seniors online use social media, like Facebook and LinkedIn. bank marketing strategies bank marketing ideas community bank marketing marketing marketing to seniors'

Meeting 40

Meeting Marketing social media Community Bank 40

Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

Marketing 40

Marketing social media Online Marketing Strategies 40

Social Assurance

OCTOBER 29, 2021

Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix.

Compliance 15

Compliance Survey Marketing social media 15

William Mills

APRIL 27, 2017

With the Fannie Mae and Freddie Mac still in recovery there has not been great investment in mortgage technology. These folks are may be one of the companies that bring 21st Century technology to the industry. They invested in new technology and are promoting the heck out of it. Ana, CEO is speaking. “20 12:15 pm Capsilon.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Long Lasting Ideas

JANUARY 5, 2015

How can bank marketers find creative ways to attract those 18-to-29 year old customers? With a combination of creativity, using this generation’s technology and some of the old-fashioned, yet time-tested customer service and marketing techniques their parents knew well. Conservative bankers might dismiss social media.

Marketing 40

Marketing Millennials Community Bank social media 40

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. The world is getting smaller as technology improves. Social Media. This is, after all, the reason you go into business. Local Presence.

Strategy 53

Strategy social media Google CA 53

South State Correspondent

MAY 2, 2022

Your bank might have introduced a new product, but very few banks go back and try to improve an existing product unless forced to by the regulators or changes in technology. Neither the product staff nor the marketing staff knows what they don’t know. The Problem with Funnels – Sales over Product.

social media 195

social media Management Marketing Resources 195

William Mills

SEPTEMBER 25, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience.

social media 40

social media Tools Marketing Strategies Marketing 40

Perficient

SEPTEMBER 8, 2020

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The pronunciation of gif – hard “g” versus soft “g” – has been an ongoing argument in the technology world for years. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. Credit unions recognize the significance of social media and, in response, a growing majority have established a presence on popular platforms, including Facebook, Twitter and/or LinkedIn. Attracting an Audience. Engaging Followers.

social media 42

social media Tools Marketing Strategies Marketing 42

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Banks are not experts in IT, so now they can leverage plug-and-play technology functionality. Corezoid is advocating for a “process focused” view of bank technology, by use of APIs. Going to speak about technology can be better used in the card world. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

William Mills

MAY 10, 2016

Like a HELOC on your car but using a technology platform. Matt Decker (VP, Technology). He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. Good job. ^WM.

San Jose 40

San Jose Customer Experience Mobile social media 40

William Mills

MAY 11, 2016

Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. Katerina Frolovicheva (MD, Technologies Innovations). What’s the market strategy? The account has a tie into social media and sharing.

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

From their web site: Based in San Francisco, MarketX was founded by a group of experienced professionals from finance, legal, and technology backgrounds. Social media is a special challenge since social media was not created with compliance in mind. I need to learn more. Especially to bank or invest?

social media 40

social media ATM Mobile Customer Experience 40

The Financial Brand

NOVEMBER 19, 2019

Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road. The post Financial Marketing Channels Evolving as Gen Z Joins Banking Users appeared first on The Financial Brand.

Marketing 25

Marketing Video Branding Technology 25

Social Assurance

APRIL 4, 2016

For a generation raised on social media platforms, being able to talk about (and sometimes, talk to) their favorite places, brands, musicians is no longer such a far off notion, but one that is literally a click away. Many are willing to concede price and frills for a genuine connection. Problem solving.

Millennials 12

Millennials Marketing Strategies social media Cards 12

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. Today most technologies are struggling with bringing such data together from various streams (at rest, in motion, streaming) into one stream.

Data 59

Data social media Resources Examples 59

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Traditional VC firms and even technology companies have also moved into CPG investments. They’re also changing the way they shop.

Branding 73

Branding Industry Retail Strategy 73

William Mills

MAY 9, 2018

Again another financial wellness platform using machine learning technology. A TON of really old technology is being used in mortgage lending. In fact, Fiserv recently sold ALL of their mortgage technology to a PE firm. Grounding your organization’s digital transformation in people, processes, and technology is critical.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Their technology is basically a card with a built in computer that lets the holder to change a credit card to a different type of credit card, or perhaps even a debit card. Perhaps there is a big bank in Canada that has embraced their technology. Quicken Loans has invested in some cool technology and promoting the heck out of it.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

From robots that sew and cut fabric, to AI algorithms that predict style trends, to VR mirrors in dressing rooms, technology is automating, personalizing, and speeding up every aspect of fashion. In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. One of the engines of the tech industry’s rebirth after the dot-com crash was cloud technology and the “as-a-service” revolution. The idea was to break the company into the $5B eye exam market.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Social media (i.e. Today, “Everyday usability” is still a key theme, and a recent tweet from May 2018 shows the strategy continues to play out in the company’s marketing strategy: Other automotive companies have expressed the impact of psychographic segmentation across their marketing strategies as well.

Marketing 78

Marketing Data Analytics Examples 78