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How The Market Gets Interest Rate Predictions Wrong

South State Correspondent

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

Marketing 195
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

Marketing 508
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Deep Dive: Charting The Course Of An Evolving Subscription Market

PYMNTS

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. The Pandemic Effect.

Course 141
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Apple & Twitter are on a collision course | Sequoia Capital warns today’s downturn is worse than 2000/2008 | Impact of metaverse on digital marketing

Bussman Advisory

Will the metaverse’s impact on digital marketing be equivalent to social media? We offer advisory services for the executive team and in-person or virtual courses with tailored topics. Sequoia Capital warns today’s downturn is worse than 2000 and 2008. More information on www.bussmannadvisory.com.

Course 97
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Digital Commercial Lending Technology Case Study: Increasing Loan Volume and ROI

theLender recognized this gap in the market to address the pressing needs of both lenders and borrowers. theLender recognized this gap in the market to address the pressing needs of both lenders and borrowers. In just the first-month, theLender was able to process more than 100 loans, tripling volume over the course of the next month.

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How The Corporate Card Recharted Its Adoption Course

PYMNTS

Cards rose to the top of the priority list as organizations not only needed a digital payment solution, but one that could support healthier cash flow amid market volatility — whether that meant gaining greater visibility into spend, taking advantage of capital float, or the opportunity to pay suppliers more quickly.

Course 202
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Peloton, Connected Fitness Companies Chart New Course And Face New Problems

PYMNTS

The market is now flooded with smart bikes, smart mirrors, smart rowing machines and treadmills. Michael Campese, senior vice president of sales and marketing for Estes Forwarding Worldwide (EFW) , said his company is responding to big changes in its consumer base due to the pandemic, Freightwaves reports. “It

Course 211
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Perfecting the Close Checklist

Speaker: Nancy Wu, Head of Sales and Customer Success at SkyStem

Learning Objectives: This course objective is to understand CFO priorities and concerns facing current business landscape. Feedback and Comments: contact marketing@skystem.com or call 646-833-3177. 1 CPE credit will be provided for qualifying participants. Field of Study: Accounting. Recommended CPE: 1 CPE. Program Cost: $0.

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Elevating Accounting Practices: The Power of Outsourcing and Automation in the Digital Age

Speaker: Nancy Wu, Head of Sales and Customer Success at SkyStem

Led by industry experts, Tanesha Bundy (Market President, NOW CFO) and Nancy Wu (Head of Sales and Support, SkyStem), this webinar will provide actionable insights and practical tips for leveraging outsourcing and automation to achieve next-generation accounting practices. Recommended CPE: 1 CPE.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.