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Visual Storytelling: Create Meaningful Gifs

Perficient

For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out.

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This Week’s Reads: Social Media Strategies, B2B Payments, and Digital Transactions

NCR

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). He made an interesting point – “boring companies pay a premium.”

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FinovateSpring 2017 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

So that strategy was completely taken away from us. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She may also play a role in the marketing as a content creator herself.

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

The first Papyrus store opened in 1973, when cursive writing was a core part of grade-school education, much to the delight of many nostalgists but which still can spark memories of horror among those of us cursed with atrocious handwriting. The chain had since expanded to some 260 or so retail locations.

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#BankSocial: A Conference to Attend in Person

NCR

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).