PYMNTS

FEBRUARY 3, 2020

Working with Magento Commerce further enables us to create high-quality relationships with these customers via an integrated, customizable, feature-rich platform that provides a personalized, end-to-end eCommerce experience.”. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said.

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. ” Collaboration is an important part of WEX’s market strategy. The company said it aims to strengthen its ability to service this customer segment, and expand service offerings for FIs, through the development of cloud-based solutions.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

OCTOBER 20, 2020

By identifying these “hotspots” across the broad spectrum of industries where buyers and suppliers are challenged, we have been able to help companies and institutions that have been struggling during the pandemic. Boost has always focused on the importance of digitization and automation in the AP and AR world.

Tools 159

Tools Marketing Strategies Capital Payments 159

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. This taught us that the market could change rapidly and in unexpected ways. That’s pretty fast, with more than three-quarters of companies able to literally change their business within weeks.

Video 508

Video Survey Strategy Marketing 508

Perficient

OCTOBER 8, 2020

See open jobs or join our community for career tips, job openings, company updates, and more! Go inside Life at Perficient and connect with us on LinkedIn , Twitter , and Instagram. Learn more about what it’s like to work at Perficient at our Careers page.

Marketing 322

Marketing Comparison Community Training 322

PYMNTS

MAY 29, 2020

The company temporarily shut down all stores on March 17 due to the pandemic, which had the expected weight on its overall results. The company says that its offline-online split is about 66 to 33 percent of sales. The company will also cut staff. Retail continues to evolve,” he said.

Cards 144

Cards Strategy Marketing Strategies Online 144

PYMNTS

MAY 15, 2018

Edison Partners , the first institutional investor in business payments firm Billtrust , has exited the company. The company has also completed seven acquisitions since the investment, including its most recent takeover of Credit2B , announced last month. ”

Leadership 100

Leadership Marketing Strategies Capital Analytics 100

PYMNTS

MARCH 14, 2017

The company provides online banking platforms with small business solutions to help FIs better service their SMB clients. The new funding also saw participation from CU Solutions Group, Baird Capital, Detroit Venture Partners and Invest Michigan, the company said, adding that the round follows its self-funded $2 million in seed financing. “We

Detroit 122

Detroit Michigan Marketing Strategies Fintech 122

PYMNTS

APRIL 5, 2018

In a press release , HMNY said Moviefone is its second acquisition in the consumer entertainment industry, giving it another pillar in its efforts to build out its content marketing strategy and advertising revenue platform for MoviePass.

Analytics 100

Analytics Marketing Strategies Branding US 100

PYMNTS

JANUARY 5, 2018

The company said Thursday (Jan. The company will deploy the use of smart contracts stored and transferred on blockchain, utilizing technologies like machine learning, artificial intelligence and biometrics to augment its services. 4) that bank technology veteran Paul Johnson will take up the position.

blockchain 108

blockchain Industry Compliance Marketing Strategies 108

PYMNTS

NOVEMBER 23, 2020

There’s no shortage of consulting advice and press clippings that will state the importance of actionable data for companies as a selling, operational and marketing strategy. Big data, it used to be called. Rather, there’s a significant greenfield opportunity to develop new use cases for everyday financial life.

Data 293

Data Innovation Big Data Marketing Strategies 293

PYMNTS

FEBRUARY 21, 2019

While this might seem like a minor point to some, Thomas — whose company provides real-time risk decisioning solutions to FinTechs and traditional financial services institutions — said the differences between the terms will play an important role in the future of the industry. On the Precipice of Extinction or Evolution.

Fintech 189

Fintech Financial Technology Technology Industry 189

PYMNTS

APRIL 30, 2018

Samsung Electronics’ shipments declined to less than half of what the company shipped in the first quarter of 2017. With shipments of more than 21 million smartphones in the first quarter, Huawei maintains its first-place position with a market share of around 24 percent. However, the vendor is struggling to shed its low-cost image.

Marketing 116

Marketing Samsung Apple Marketing Strategies 116

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. It’s just right there for us to take, it’s right there in front of our face.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

APRIL 20, 2018

In a press release , the company said it hired Canaccord Genuity to handle the equity offering in which, from time to time, it will sell shares up to $150 million. Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock.

Marketing Strategies 100

Marketing Strategies Analytics Resources Strategy 100

Perficient

MARCH 23, 2021

The data in this study was pulled from Google Analytics’ Benchmarking feature , which provides aggregated industry data from companies who share their data. and global users: This data shows us that Americans using desktop devices spend more time focused on games and food and drink, but outside the U.S., and globally.

Mobile 421

Mobile Study Community Industry 421

PYMNTS

AUGUST 12, 2020

As service providers in the business of disasters and disruptions, insurance companies have had a front-row seat to the ways the pandemic has affected their small business policyholders. “It became immediately apparent to us how hard-hit our customer base was by the pandemic,” she told PYMNTS in a recent interview.

Policies 229

Policies Marketing Strategies Industry Payments 229

PYMNTS

AUGUST 17, 2018

“We had robust digital sales growth for the quarter, reflecting our market-leading presence and significant progress toward our long-term goals. When customers engage with us across stores and online, on average they spend five times more and profitability per customer doubles.”. ” California Dreaming.

Los Angeles 100

Los Angeles Online Marketing Strategies California 100

PYMNTS

APRIL 12, 2017

Sneaker Syndicate has deployed USAT ’s cashless payment technology on an amusement “Crane Game” as part of a marketing strategy for its retail location. The ability to easily accept payments using the ePort platform has made a critical difference for us.

Technology 100

Technology Retail Marketing Strategies Marketing 100

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. The second is to give back to the girls who will become the women who eventually use that product. “A Her current marketing strategy is meeting the consumer online. The first is to make skincare products with healthy ingredients.

Branding 160

Branding Community Strategy Online 160

PYMNTS

DECEMBER 23, 2020

In addition to being relevant, Hondal said businesses also have to mind how they are communicating with consumers, getting them the relevant information, and ensuring that everyone from frontline service reps to marketing teams are on the same page. Customers ask us, ‘How do we do what you just described?’” How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

PYMNTS

JUNE 16, 2016

In a movement to conserve firepower (financial and otherwise), Birchbox, one of the landmark companies in what The Wall Street Journal termed “the subscription box craze,” is changing its go to market strategy wholeheartedly. So much for the blending of online and offline. Sephora has also entered the box space.

United States 100

United States New York Marketing Strategies Capital 100

PYMNTS

DECEMBER 7, 2018

For most firms, referring to products as “Space Age” is a marketing strategy. They’ve been using the same technology for hundreds of years, and we saw the opportunity to differentiate ourselves from a product perspective. This brand exercise allows us to express that.”.

Branding 108

Branding Columbus Exercises Chicago 108

William Mills

NOVEMBER 1, 2016

We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. So too do the expectations for how these efforts perform and deliver results back to a company’s bottom line. What do you expect from marketing communications?

Technology 40

Technology US Customer Experience Marketing 40

FICO

MAY 17, 2023

As a company we have spent a tremendous amount of capital and resources, in building and developing what is going to be a platform that will power this vision. Before the pandemic, Accenture surveyed over 8,000 companies across 20 industries and countries. There is no growth without innovation. Not anymore. And here’s proof.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

MARCH 8, 2017

In fact, when it comes to FinTech companies, thinking “small” by focusing and serving a relatively small number of huge markets may provide the best opportunity to drive more impactful revenue with sustainable and profitable growth. This allows the company to offer integrated, end-to-end payments solutions for specific markets.

Fintech 130

Fintech Marketing Strategy Payments 130

PYMNTS

MARCH 1, 2017

“Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies. “It’s

Marketing 100

Marketing Data Innovation Retail 100

PYMNTS

JANUARY 20, 2020

The first Papyrus store opened in 1973, when cursive writing was a core part of grade-school education, much to the delight of many nostalgists but which still can spark memories of horror among those of us cursed with atrocious handwriting. The chain had since expanded to some 260 or so retail locations.

Retail 183

Retail Millennials Cards social media 183

PYMNTS

JULY 15, 2020

So that strategy was completely taken away from us. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She will help to guide our marketing strategy as an executive in the company,” Gray said. She may also play a role in the marketing as a content creator herself.

Los Angeles 204

Los Angeles New York social media Retail 204

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! Our content marketing business grew five-fold.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

FICO

MARCH 28, 2023

One rewarding initiative came about in December with Swisscard, one of FICO’s customers and a leading credit card company in Switzerland. Join us there! Stephanie joined FICO in 2014, recently serving as executive vice president of sales and marketing.

Leadership 52

Leadership Software Community Florida 52

NCR

APRIL 1, 2016

3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online. Let us know in the comments section below or Tweet @bankingdotcom. What have you been reading?

social media 40

social media Strategy Payments Apple 40

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

PYMNTS

JUNE 29, 2017

Launched in 2009, NutraClick began as a direct-to-consumer company with a single supplement offering. When NutraClick entered the health and wellness industry, it built its reputation by making omnichannel offerings integral to its strategy. Keeping Pace with Changing Payments.

Online 100

Online Software Apple Mobile 100

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

William Mills

MAY 5, 2016

– And how to enable your company to achieve faster profitability – William Mills Agency , a financial public relations and content marketing services company, released a white paper today detailing top factors leading to failure for fintech startups and how to avoid them. About William Mills Agency.

Fintech 40

Fintech Atlanta Marketing Strategies Industry 40

CB Insights

DECEMBER 4, 2019

While the anticipation for Amazon’s plunge into banking gets louder each year, it’s important to first understand Amazon’s existing strategy in financial services — what Amazon has launched and built, where the company is investing, and what recent products tell us about Amazon’s future ambitions.

Cards 101

Cards Lending Strategy US 101