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The Recency Trap and Building Deposit Balances

South State Correspondent

One of the lessons that was driven home at the recent American Banker Small Business Banking Conference in Nashville was the difference in marketing between large national banks and community banks, particularly deposit marketing. Many banks fall into the “recency trap.”

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Bank Brand Value: Calculated!

Jeff For Banks

Spread is usually 80%-85% of a community bank's revenues. I selected a bank in this group, First Bank of Nashville, Tennessee, because I was recently there. I then searched for banks with a similar loan composition to First Bank; fifty-to sixty percent commercial and commercial real estate loans to total loans.

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2021 GonzoBanker Awards

Gonzobanker

There are lots of entrepreneurial leaders in the banking space today, but this year the nod goes to Randy Chesler at Glacier Bancorp. For the past four-plus years, Chesler has guided Glacier through continued growth and successful acquisitions across the West, all while staying true to Glacier’s local market culture. 82% to over 2.3%

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