PYMNTS

MAY 26, 2020

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

Millennials 153

Millennials Study Groups Survey 153

PYMNTS

FEBRUARY 21, 2020

Instead, Canada Goose went for experiential retail, a strategy that has become more important as consumers want to do things when they buy things. In this case, over 8,000 consumers traveled through “The Journey,” an experiential retail concept in Toronto during the December 2019 holiday shopping season. Then there’s Spavia.

Retail 141

Retail Miami Millennials social media 141

PYMNTS

FEBRUARY 25, 2020

Experiential marketing is one of the most commonly discussed and executed strategies in the 2020 connected commerce world. 73 percent: Share of millennials who are doing DIY home improvement. 19 percent: Growth rate of “experience-driven” brands, per one recent report.

Retail 130

Retail Millennials Tools Innovation 130

PYMNTS

MARCH 4, 2020

That’s one of the conclusions drawn from a new report on customer loyalty from Merkle, and it holds some clues for retailers looking to improve the recency and frequency of customer visits and purchases. “To Consumers are wary of excessive data collection and prefer that brands use information specific to the program.

Retail 131

Retail Branding Report Tools 131

PYMNTS

OCTOBER 13, 2017

It can’t be easy for a brand that has literally made its name on the notion of brandless-ness, as a pure-play cosmetics supplier. The secret to what brandless offers, according to CEO Tina Sharkey, is the company’s elimination of what she calls the “brand tax.” But Brandless thinks it has a good handle on what customers really want.

Branding 100

Branding Taxes Millennials Retail 100

PYMNTS

DECEMBER 12, 2019

The obituary for brick-and-mortar retail has been written many times. Retailers need to seize the moment when shoppers return gifts. Preparing for returns is a best practice; leveraging returns intelligence to inform product development and new customer acquisition strategies is next-practice retail.”. Consumer Trends.

Retail 131

Retail Milwaukee New York City New York 131

PYMNTS

SEPTEMBER 29, 2017

Forever 21 has teamed up with Taco Bell, and the two millennial favorites are releasing a limited edition fashion collection together — marking Taco Bell’s first foray into fashion collaboration, despite the fact that competitors McDonald’s, KFC and Pizza Hut are already there. Want to wear your love of tacos on your sleeve?

Millennials 103

Millennials Los Angeles social media Video 103

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. Cities such as Plano hold promise for retail, for example, as they are fast-growing locations with many employers. This generation values experiences, not just tangible goods.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

DECEMBER 6, 2019

We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. Millennials Were Black Friday’s Big Spenders in 2019. Millennials were the big Black Friday spenders , shelling out an average of $509.50 Top News . operations.

Millennials 101

Millennials Colorado Google Leadership 101

PYMNTS

FEBRUARY 8, 2019

As a result T-shirts are sold just about everywhere, at just about every type of apparel retailer and at a stunningly wide array of price points. The hoodies feature the brand’s unique hand stitching — which according to Madhappy means that no two hoodies are ever exactly alike. People from the age of 9 days to 90 years wear T-shirts.

Branding 124

Branding Los Angeles Community Millennials 124

PYMNTS

OCTOBER 1, 2020

Luxury retailers are seeking ways to entice younger consumers to purchase expensive items in a retail world saturated with inexpensive alternatives. Millennials and Generation Z consumers are embracing buy now, pay later (BNPL) plans as a way to responsibly purchase items without incurring fees or debt in the process.

Millennials 210

Millennials Retail Maine Payments 210

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

PYMNTS

AUGUST 6, 2018

Digitally native brands are trying on a new brick-and-mortar model for size: Instead of opening the doors to cavernous stores, they are opting to create smaller-format locations. In turn, brands such as Indochino can benefit by not having to stock many items. We drive traffic into our showrooms,” Green said. The Omnichannel Advantage.

Branding 119

Branding Examples Retail Comparison 119

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

APRIL 24, 2018

It’s time for retailers to stop looking at brick-and-mortar like it’s dying. Traditional retail is changing, it’s true – and that has manifested as a fair amount of growing pains – but the perception that physical retail is a sinking ship may be leading merchants astray. What do they truly want out of the brand?

Retail 156

Retail Branding Mobile Millennials 156

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

OCTOBER 6, 2019

Go Global Retail announced its plans to acquire the assets of ModCloth from Walmart. ModCloth offers exclusive indie and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35-year-old women, while Go Global Retail is a brand investment platform for strategic investors in the consumer sector.

Retail 129

Retail Branding Strategy Digital Strategies 129

PYMNTS

FEBRUARY 12, 2019

Imran Khan, who spent three years at Snap as chief strategy officer, has created a new retail company, Verishop , which aims to “bring joy back to online shopping, and do it at scale with the ease of online purchasing and fast delivery we’ve all come to expect.” Finders Keepers and N:Philanthropy. ”

Branding 140

Branding Online Retail Leadership 140

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to.

Retail 100

Retail social media Survey Study 100

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. 1 reason cited involves loyalty to well-known brands. This suggests that D2C does well in areas where consumers have strong brand preferences.

Branding 257

Branding Millennials Retail social media 257

PYMNTS

NOVEMBER 8, 2017

Pundits prophesy a cashless society — and indeed, vast swaths of consumers are migrating to digital and mobile channels for many of their banking needs, as shown by a decline in the number of brick-and-mortar retail bank branches. Millennials are taking a mobile-first approach to banking, driving that transformation. The Omni Strategy.

ATM 126

ATM Strategy Mobile Millennials 126

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. The name stuck — and served the retailer well.

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

MARCH 5, 2019

The department store retailer reported revenues of $6.8 Gass said that a pivotal prong to the retailer’s strategy for omnichannel commerce is growing the role and relevancy of its brick-and-mortar locations. Rewards and Millennials. billion and earnings per share of $2.24 compared to analysts’ estimates of $6.6

Millennials 148

Millennials Philadelphia Chicago Retail 148

PYMNTS

JUNE 2, 2016

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. Before you can market effectively to a younger audience in particular, you need to establish a solid brand and product offering that will appeal to them,” said Dormify’s CMO Nicole Gardner. ” .

Millennials 100

Millennials Marketing social media Strategy 100

PYMNTS

MAY 24, 2018

Some landlords announced new deals for residential uses, while retailers and real estate owners in general seemed to be collaborating more closely to keep shopping centers alive. You don’t have to fill retail with retail anymore,” remarked Greg Maloney, head of JLL’s America retail business, at the event.

Retail 103

Retail Las Vegas Millennials America 103

PYMNTS

MAY 25, 2018

Hence, the ’69 VW minibus — the right blend of lots of cargo space and a rather eye-catching exterior that matches the beachy, breezy comfortable aesthetic the brand was trying to build. Frequently breaking down or not, the brand managed to spread. The move, however, grew out of an organic need within the brand.

Portland 100

Portland Retail Chicago Branding 100

PYMNTS

JUNE 25, 2018

PYMNTS has been tracking the impact of the Amazon/Whole Foods acquisition on the grocery store sector since the day it happened, including this latest Whole Foods plus Prime Member Deals program strategy. As a long-time Whole Foods customer, I know, like and trust the Whole Foods brand and the quality of the products they carry in-store.

Retail 156

Retail Branding Millennials Online 156

PYMNTS

NOVEMBER 17, 2020

What was on offer from CEO Doug McMillon during the call with analysts was an assurance that Walmart got what it was looking for in terms of offering a positive customer retention strategy. “I According to PYMNTS data, 159 percent more bridge millennials and 182 percent more millennials in general subscribe at Amazon Prime than Walmart+.

Millennials 190

Millennials Comparison Retail Groups 190

PYMNTS

DECEMBER 12, 2019

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

PYMNTS

AUGUST 11, 2017

Within these emerging markets, we’ve seen retailers make large bets on luxury. This is evident with China’s JD.com snapping up luxury brand marketplace Farfetch for a cool $397 million this summer. This is due to the fact that hot spot destinations are more apt to have better access to high-end brands.

Millennials 122

Millennials Survey Retail social media 122

PYMNTS

FEBRUARY 24, 2017

Revlon will be stamping its name on 10 million Amazon shipping boxes, said Internet Retailer , to make an impression on eCommerce shoppers (especially the coveted millennial cosmetics market) as part of a campaign called the Love Project. As PYMNTS reported in December , the beauty industry has become ruled by millennials.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

FEBRUARY 18, 2020

This is a popular strategy — DoorDash handled a full 35 percent of all meal deliveries in the United States in 2018, and Grubhub closely trailed on its heels, claiming 30 percent of orders. A strong delivery strategy can help U.S.-based Around The Order To Eat World. Ghost Kitchens May Be The Spirit Of Modern Delivery.

Millennials 232

Millennials Trends Strategy United States 232

PYMNTS

JANUARY 18, 2017

In the new year, it seems very fashionable for retailers to re-think global growth. The company revealed a new organizational structure — focused on strategy — in attempts to stay competitive in the global beauty industry. The goal is to optimize and build brand equity while connecting successfully with consumers.

Millennials 100

Millennials Branding Regional America 100

PYMNTS

FEBRUARY 18, 2020

So get ready for quirky marketing, quirkier products, retro strategies and decidedly futuristic pricing as the business contends with a downturn. To add value and give products a health halo, cereal brands incorporate ancient grains, superfoods, probiotics, or seeds and nuts.”. At an average of $3.74 The $8 billion U.S.

Trends 160

Trends Branding Strategy New York 160

PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105