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Embedded Finance: Bolstering Brand Experiences

Perficient

In the first blog in this series, Getting Started On Embedded Finance , we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers.

Branding 472
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4 keys to a successful retail digital engagement strategy

Payments Dive

As digital channel growth shows no sign of slowing down, it represents a significant revenue opportunity for brands, retailers and other consumer-facing businesses. But what does an effective strategy look like and how can businesses successfully create and execute against it?

Strategy 207
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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. And who you were was your brand. “A Your brand attributes are the ones you fall back on when you have to make difficult decisions.

Branding 145
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Black Friday Loses Deep Discount Retail Strategies

PYMNTS

Despite the fact that many retailers are creating their own versions of Black Friday, the traditional one that happens the day after Thanksgiving will still occur as a retail event. That’s the take from Edited , a retail tracking platform that advises brands on pricing and merchandising strategies.

Strategy 151
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Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

Perficient

I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. Then we present an outside industry (automotive, retail, etc.) The Approach.

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Digital Shift Gives Rise To DTC Brands

PYMNTS

Outside of the pandemic — if there is such a thing as outside of the pandemic — two stories have been the most compelling in retailing so far this year. The second is the rise of direct-to-consumer (DTC) brands. It also accelerated the rise of DTC brands, but not for the same reasons. The Rise Of DTC-Only Brands.

Branding 251