PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Perficient

SEPTEMBER 30, 2020

A Survey of Over 150 Enterprise Executives. For that reason, we conducted a survey of 154 executives from enterprise organizations. What follows is six of the major themes we saw in analyzing the survey response data. This taught us that the market could change rapidly and in unexpected ways. Check all that apply.”

Video 508

Video Survey Strategy Marketing 508

PYMNTS

APRIL 19, 2017

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108

Branding Retail Data Survey 108

PYMNTS

DECEMBER 14, 2017

Only 3 percent of survey respondents told PYMNTS and i2c that they had not been focused on new payments products and features within the last year. Karen Webster recently hosted a webinar with i2c executive vice president of global client success Peg Johnson to dig into the Index survey results and reveal what FIs can learn from the data.

Innovation 162

Innovation Branding Payments Survey 162

PYMNTS

JULY 30, 2019

Most of Houzz’s research is based on analytics and surveys sent to the community, which provides them with real-time information on the health of the market. Co-branded credit cards are rooted in the early days of retail, when retailers began to work with banks instead of issuing their own cards.

Branding 129

Branding Cards Community Analytics 129

The Financial Brand

JANUARY 31, 2024

This article What’s the Future of the Global Fintech Market? appeared first on The Financial Brand. A recent survey and report by the World Economic Forum found that many global fintechs are finding prosperity and profits in underserved markets. This article What’s the Future of the Global Fintech Market?

Fintech 37

Fintech Marketing Survey Branding 37

Perficient

AUGUST 13, 2021

As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal. In the personal lines market, satisfied customers are 80% more likely to retain with a carrier, a metric that supports higher lifetime values and reduced customer churn expense.

Policies 294

Policies Customer Experience Branding Survey 294

PYMNTS

SEPTEMBER 12, 2016

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. The results of the survey show a discerning customer who wants fast shipping and is willing to pay for it when it counts.

Branding 100

Branding Security Survey Retail 100

PYMNTS

FEBRUARY 9, 2017

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

social media 100

social media Retail Marketing Survey 100

PYMNTS

FEBRUARY 23, 2016

According to Marketing magazine’s 2016 Consumer Superbrands survey , British Airways managed to hold its top spot among the most favored (or favoured) brands among consumers in the British Isles. 11 on Marketing’s Superbrand survey. Though the BBC has been a fixture of the U.K.’s

Branding 100

Branding Survey Analysis Marketing 100

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Unsubscribe.

Marketing 268

Marketing Leadership Trends Branding 268

PYMNTS

JULY 28, 2016

Hold on to your designer, hipster-esque trilby hat, because things are about to get a little confusing (but also this could be a major opportunity for brands to compete and “win” in a new retail space). Aspirational consumers are looking for brands to stand for something bigger than product benefits.

Branding 100

Branding Survey Study Retail 100

PYMNTS

MARCH 20, 2019

Amazon.com Head of Beauty for Private Brands Kara Trousdale said in the announcement, “Our goal is to help customers spend less time and money searching for the right skincare solutions.” The size of the global beauty and personal care products market will reach $716.6 Kearney survey. percent over the next six years.

Branding 109

Branding Retail Survey Report 109

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

Marketing 37

Marketing Survey Branding social media 37

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 38

Marketing Survey Branding Fintech 38

PYMNTS

JULY 17, 2020

This brings new urgency to challenges that have long faced subscription providers in a crowded and competitive market, including onboarding, conversion hurdles and the need to offer flexible and customizable plans and pricing options, particularly for users considering ending their subscriptions. Another survey found that the share of U.S.

Course 141

Course Marketing Survey Millennials 141

Your Full Potential

AUGUST 21, 2014

Isn’t marketing about colors, and paper, and design? That’s why your organization’s marketing executives and employees need to be smarter, innovative, and strategic. Your organization’s marketing and branding efforts should be transitioning from “telling” to “interacting.” What’s wrong with this survey? Stay tuned!

Survey 47

Survey Marketing Branding Leadership 47

Bank Innovation

JANUARY 2, 2020

Gartner’s Digital IQ Index for 2019 surveyed 80 banking and financial brands, including national banks, regional banks, online banks and fintech startups. It examined 1,200 data […].

Regional 273

Regional Study Survey National 273

PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. The IAB survey doesn’t come as a complete surprise, although the 98 percent number is steeper than many observers expected.

social media 188

social media Survey Google Branding 188

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire.

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

JUNE 8, 2020

With delayed and late B2B payment terms continuing to raise concerns throughout supply chains around the world, some of the biggest brands have taken measures to support the cash flow of their vendors. Not all companies are taking the same tactic, however.

Branding 131

Branding Payments Data Capital 131

Perficient

JULY 30, 2020

Louis Post-Dispatch survey.” Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses.

St. Louis 530

St. Louis Missouri Minnesota social media 530

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

Perficient

MAY 9, 2022

We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer. And most importantly, use authentic, relevant brand messages and experiences that are tailored to your audience and authentic in your tone. .

Strategy 294

Strategy Study Survey US 294

PYMNTS

OCTOBER 22, 2018

CNBC , citing Piper Jaffray’s fall 2018 survey, reported the survey found 85 percent of teens surveyed use Instagram at least once a month, surpassing Snapchat ‘s 84 percent. Instagram is not just appealing to teenagers; it is also drawing more marketers. for its annual survey, which is in its third year.

social media 143

social media Survey Branding Apple 143

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

SEPTEMBER 6, 2016

Let’s face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product. ”

Branding 100

Branding Meeting Management social media 100

South State Correspondent

FEBRUARY 22, 2023

With loans, it’s hard to discern expert-level skills unless you know the market and the credit. Each bank faces a different cost structure, market, goals, and risk profile, so pricing to the market or other banks never makes sense. Deposit products and marketing attributes do not operate in a vacuum.

Management 195

Management Marketing Branding Strategy 195

PYMNTS

APRIL 13, 2020

In a survey of senior financial executives, a majority of chief financial officers (CFOs) indicated that they are optimistic that the economy will go back to normal by 2021. CFO Research conducted the survey between March 26 and April 2. In separate news, the COVID-19 CFO Pulse Survey from PwC indicates that 26 percent of U.S.

Survey 184

Survey Industry Branding Operations 184

PYMNTS

DECEMBER 15, 2016

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics.

Millennials 100

Millennials Marketing social media Survey 100

Perficient

NOVEMBER 6, 2020

For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Jeff For Banks

JUNE 25, 2020

The inability to connect Marketing activities to the bottom line is what I frequently hear from bankers that think the Marketing Department is a cost center. Yet Marketing is frequently held to account for the ROI of the checking or home equity campaign. Which leads me to my second way to hold Marketing accountable.

Marketing 78

Marketing Trends Survey Management 78

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. Nearly three-quarters – or 73 percent – of surveyed consumers who use apps to purchase gas say they are likely to shop at the station’s convenience store. While apps are used for gas station payments by only 4.5 Almost half – or 49.4

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

NOVEMBER 11, 2020

Collaborating with Afterpay gives our customers the power of choice when shopping across our family of brands,” John Strain , chief digital and technology officer at Gap, said in a statement on Wednesday (Nov. Participating Gap brands include Old Navy, Gap, Banana Republic, and Athleta. . “By We are proud to partner with Gap Inc.

Retail 222

Retail Charlotte Branding Millennials 222

Jack Henry

JULY 30, 2022

With evolving market demands and a wealth of digital opportunities, your institution must embrace this next generation of banking to compete and stay relevant. In recent years, consumer expectations have been reset by new and disruptive digital technological advancements in financial services.

Technology 78

Technology Survey Branding Meeting 78