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The Problem With Customer Opinion Surveys and Strategy

Alex Jimenez

The writers derive these claims from customer opinion polls and immediately jump to conclusions without understanding survey methodology. Some researchers and consultants conduct customer opinion surveys with biased questions and limited responses. I don’t contest that 11% of people answering the survey are unhappy.

Survey 87
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NEW DATA: The Six Reasons Why More Consumers Are Buying Directly From Brands

PYMNTS

These are among the key findings that have emerged from PYMNTS’ latest research study, D2C And The New Brand Loyalty Opportunity , a collaboration with sticky.io. The study is based on a survey of almost 2,200 U.S. PYMNTS research reveals some dramatic shifts in how consumers are obtaining CPG brands both online and offline.

Branding 245
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Millennial and Gen Z consumers prefer brands over banks, survey says

The Paypers

A new survey by Vodeno and Aion Bank has revealed that Gen Z and millennial consumers prefer brands over banks for their banking needs.

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Survey: US Consumers Bargain Hunting, Not Hoarding Now

PYMNTS

Shoppers are making more trips to dollar stores, stocking up on store brands and bypassing snacks and sodas at convenience stores, according to a CNBC report that cited IRI , the Chicago-based data and analytics provider reported. One-third of consumers surveyed by McKinsey & Co.

Survey 131
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Survey: Chinese Consumers Expect To Spend More On Alibaba's 2020 Singles' Day

PYMNTS

However, this year’s Singles Day shopping extravaganza, which was shaped into its current form in 2009 by Alibaba CEO Daniel Zhang, could prove to be disappointing to some American brands, a new survey by AlixPartners finds.

Survey 116
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Luxury Brands Hit The Discount Racks

PYMNTS

While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146
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Latest Consumer Survey Doesn’t Show Good News For Shopping Malls

PYMNTS

Our latest PYMNTS COVID-19 Tracker – a survey of thousands of U.S. But consumers we surveyed on April 11 expect it will be much longer before they’ll be willing to say the pandemic is behind them. And that’s up from the 138 days we found in a survey conducted on March 17, just as the shutdowns were taking hold.

Survey 155