PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel said that when Amazon surveys customers, trust is the critical element to actually making a sale happen — more than price or selection, and cutting across all demographic groups.

Branding 220

Branding Online Retail social media 220

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

social media 46

social media Fintech Branding Trends 46

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Perficient

JULY 30, 2020

Louis Post-Dispatch survey.” Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

APRIL 17, 2020

Those were quantified yesterday in a new Internet Advertising Bureau survey that shows a steep decline expected in ad spending across digital media. The IAB surveyed more than 200 U.S. media properties programmatic providers and media platforms. By nature of its membership, TV was not heavily represented.

social media 188

social media Survey Google Branding 188

PYMNTS

AUGUST 30, 2017

Although it’s no secret that social media platforms such as Snapchat , Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. Capturing Gen Z.

social media 155

social media Report Study Trends 155

PYMNTS

DECEMBER 26, 2018

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

social media 180

social media Payments Millennials Regional 180

PYMNTS

MAY 27, 2020

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151

Online Management social media Branding 151

Jeff For Banks

AUGUST 1, 2011

Financial Brand August 2010 Survey of Banks Social Media Presence [link] Frank Sorrentino’s (Twitter: @franksiii) Blog [link] Susquehanna Bank’s blog [link] Chase’s Community Giving Facebook page [link].

social media 70

social media Branding Survey Community 70

PYMNTS

DECEMBER 15, 2016

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. percent.

Millennials 100

Millennials Marketing social media Survey 100

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

FEBRUARY 28, 2020

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it.

Case Study 211

Case Study Branding Study social media 211

PYMNTS

APRIL 28, 2020

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. No PGA events. championships. championships. “We

social media 141

social media Branding Examples Marketing 141

PYMNTS

JUNE 18, 2019

Pinterest has rebranded its third-party partner program Marketing Partners into Pinterest Partners to facilitate a greater number of shopping experiences on its platform, according to a report by Retail Dive. The company has around 291 million active users, many of whom use the platform for shopping ideas when they go out to retail stores.

social media 115

social media Study Retail Customer Experience 115

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

FEBRUARY 25, 2020

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

Mobile 153

Mobile Cards social media Survey 153

The Financial Brand

SEPTEMBER 26, 2023

This article How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on The Financial Brand. Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

Marketing 37

Marketing Survey Branding social media 37

PYMNTS

MARCH 6, 2018

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119

Google social media Branding Mobile 119

PYMNTS

APRIL 1, 2020

GoodFirms surveyed more than 100 of the top eCommerce experts to determine the most effective tactics for small-scale online shops. The respondents placed their votes for the best strategies among four choices: content marketing, PPC ads, email marketing and social media marketing.

social media 216

social media Retail Michigan Strategy 216

PYMNTS

JULY 10, 2018

A report citing Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, said that Facebook is expanding on a move from earlier this year to enable advertisers to use augmented reality to display products in Messenger to the News Feed.

social media 101

social media Video Branding Survey 101

PYMNTS

SEPTEMBER 14, 2018

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101

Apple social media Branding Survey 101

Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Chris Lorence.

Resources 70

Resources social media Marketing Tools 70

Bobsguide

DECEMBER 25, 2017

Chat, SMS, social media…there are so many channels these days for customer service. But is it really necessary for your brand to use them all? According to a survey by Aspect Software, companies that adopt an omnichannel strategy achieve 91% greater year-over-year customer retention rates compared to those that do not.

social media 111

social media Survey Branding Software 111

PYMNTS

JULY 13, 2016

Gen-Z shoppers, defined as those between the age of 14 and 19, are about to become the most coveted demographic in all of retail, according to a study entitled “The Next Generation of Retail” by retail marketing firm Interactions. Other interesting findings of the survey, which involved 2,000 U.S.

Study 100

Study Millennials Retail social media 100

PYMNTS

DECEMBER 30, 2020

This year will not only go down in history as “the year of the pandemic,” but for consumer packaged goods brands, it will also be known as “the year of direct to consumer.”. consumers surveyed (37 percent) are interested in direct-to-consumer sales. 1 reason cited involves loyalty to well-known brands. For example, 43.9

Branding 257

Branding Millennials Retail social media 257

PYMNTS

JANUARY 24, 2017

In order to gain insight into the growing influence of this group, who represent ages 10 to 17, HRC surveyed 31,000 participants in the U.S. The survey included questions on their shopping habits as wells as the factors driving their purchasing decisions. and Canada.

Retail 100

Retail social media Survey Study 100

PYMNTS

MARCH 18, 2020

Although there’s no survey to prove it yet, a new factor has likely risen to No. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. But other brands have had to assume trusted advisor status as they navigate this crisis.

Retail 153

Retail Branding social media Online 153

PYMNTS

JUNE 26, 2018

Perhaps, unsurprisingly, social media platforms have grown into a major facilitator of contextual commerce opportunities — with 26 percent of consumers surveyed noting social media platforms as their sole channel for such commerce and 55 percent finding contextual opportunities both on and off social media.

social media 111

social media Branding Survey Community 111

PYMNTS

OCTOBER 25, 2016

Retailers should take initiative in communicating with shoppers — especially younger ones — by email rather than social media channels, a new report by Bluecore found. And, said half of those surveyed, smart devices are the conduits for reading those emails.

Retail 100

Retail Study social media Millennials 100

PYMNTS

MAY 12, 2016

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

JUNE 22, 2020

The days of stopping by brick-and-mortar establishments to check out menus and sample food are long gone, replaced by scanning social media accounts, hashtags, user reviews and digital images before selecting where to spend hard-earned money. According to one survey, those that do respond typically do not do so in a timely manner.

Operations 156

Operations social media Online Survey 156

PYMNTS

JUNE 16, 2017

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119

Study Online social media Retail 119

PYMNTS

AUGUST 3, 2016

How influential will mobile and social media be to their purchasing habits? You’re starting to see this more and more now with a lot of successful brands and retailers as they grow out or place more emphasis on omnichannel. But what is that “changing face of retail” actually going to look like in a few years?

Retail 100

Retail social media Branding Online 100

PYMNTS

FEBRUARY 25, 2020

Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. They want to be treated uniquely,” says Rajesh Jain , founder and managing director of global marketing technology firm Netcore, in a Wharton School interview.

Retail 202

Retail social media Study Security 202

PYMNTS

MARCH 25, 2016

Yesterday (March 24), the CardLinx Association released new data from the 2016 Annual Card-Linking Industry Survey showing that 50 percent of respondents (consisting of merchants, payment companies, publishers and card-linked technology companies) reported a 50 percent growth in card-linking transactions over the last 12 months.

Cards 100

Cards social media Survey Comparison 100

PYMNTS

AUGUST 11, 2017

Specifically, 59 percent of consumers surveyed said their spending on high-end items has increased over the past five years. This stems from emerging markets like China, Russia and the United Arab Emirates starting to move into the luxury purchasing arena, with 70 percent of consumers increasing their spending.

Millennials 122

Millennials Survey Retail social media 122

Social Assurance

MARCH 1, 2021

It takes less than 30 seconds to look up a financial brand, learn where they are located, and explore the services they provide. In order for your financial brand to stand out, you have to cover all your bases. In order for your financial brand to stand out, you have to cover all your bases.

Branding 15

Branding social media Online Case Study 15