Branding Marketing Strategies Meeting Online 
PYMNTS
MAY 19, 2020
Reduced store visits and larger order quantities have led to supply shortages that have increased consumers’ willingness to try new brands and new categories,” said Charlie Gage, director of business intelligence at Inmar Intelligence. According to eMarketer, more than six in 10 U.S. adults will be digital coupon users this year.
PYMNTS
APRIL 16, 2020
However, the contribution is the latest iteration of a two-pronged business model for the brand. So we said, let’s give our revenue, and then people will know this isn’t something we’re trying to do to get them interested in the brand. Her needs might be evolving, but we’re still here to meet them.
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PYMNTS
AUGUST 14, 2020
Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Meeting Corporate Buyer Demands. Getting Closer To The Consumer. trillion by 2021.
PYMNTS
JULY 22, 2020
And 3), the onset of coronavirus, which expedited what many analysts had previously predicted would be a three-year journey to a 50-50 Online/Offline shift in retail.”. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior.
PYMNTS
JANUARY 17, 2018
The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.
PYMNTS
OCTOBER 27, 2016
From November through mid-December, we see online conversion rates increase across devices. The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations. Supershoppers live up to their name as the holiday season progresses.
PYMNTS
DECEMBER 27, 2017
Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.
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