article thumbnail

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant.

Meeting 309
article thumbnail

Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
article thumbnail

Branding your accounting firm online

Abrigo

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Your online first impression begins with your website. Is it easy to navigate?

Branding 170
article thumbnail

Two Screens, One Goal: Where Mobile and Online Banking Meet Local Growth

The Financial Brand

This article Two Screens, One Goal: Where Mobile and Online Banking Meet Local Growth appeared first on The Financial Brand. This article Two Screens, One Goal: Where Mobile and Online Banking Meet Local Growth appeared first on The Financial Brand.

Meeting 29
article thumbnail

Crafting An (Online) B2B Market For Retailers

PYMNTS

To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers — geared toward improving sales and procurement processes. In an interview with PYMNTS, CEO Lukas Pham said online marketplaces address several pain points. “At The digital shift may transform retail storefronts in Europe.

Online 195
article thumbnail

Amazon Launches Online Pharmacy In Bengaluru, India

PYMNTS

Amazon India has added an online pharmacy to its offerings in Bengaluru, one of the nation’s largest cities with a population of nearly 12 million. This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home.”. Amazon started moving into the health space in 2017.

Online 194